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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190
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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. It emphasized the CU’s personal touch and its initiatives that worked for member companies who wanted to support their own workforces with financial education and offerings.

Banking 327
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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Self-serving?

Brand 284
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7 Digital PR and Marketing Tends for 2023

The Proactive Report

The current economic climate has been tough and financial experts warn of a recession in 2023. The more you know about your customers, clients, employees, and competitors, they better your planning will be. Google has a specific set of content guidelines. These six Digital PR and marketing trends can help you thrive in 2023.

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Executive Leadership: Shifting Focus from Outside to Inside

PRSay

If you struggle to pinpoint your emotions, then Google “list of emotions” and you will find that there are hundreds of specific words from which to pick when you are stuck. It’s usually hours or days later when they realize the anger they thought they felt in the meeting was actually embarrassment at being called out for missing a deadline.

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How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. But they diverge on Apple and Google.

Corporate 160
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How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

” An organization linked to a coherent purpose can make better products, offer better services and attract better employees. Together with consultants like Joanna Seddon, they demonstrated how the fiscal benefits of true purpose-driven marketing to a team of financial executives with absolutely no background in marketing.

Brand 296