Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Flack's Revenge

OCTOBER 25, 2017

Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Sociabble employee advocacy. SocialChorus enterprise social. SpredFast enterprise social. Canva design (got a number of raves). Effin Amazing (my vote for Best Name). FanPage create fan pages. Shareably storytelling/sharing.

Tools 120

Tools Enterprise Analytics Case Study 120

Inbound PR

FEBRUARY 19, 2019

Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play.

Enterprise 54

Enterprise Technology Employee Report 54

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The PR tactics like the ones listed here can work together to create positive differentiation in a hyper-competitive atmosphere in which every enterprise scrambles for an advantage. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Mindful Marketing

NOVEMBER 20, 2022

Their following five responses have enlightened and encouraged this marketer and hopefully will do the same for anyone who looks to see the good in business and other enterprise. ” Some may find it ironic that the leader of a company that supplies technological solutions places greatest importance on its people.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. What creates a sustainable, high performer today?

How To 80

How To Leadership Enterprise Groups 80

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Reputation Us

JULY 29, 2019

” says Charlie Gero, CTO of Enterprise and Advanced Projects Group at Akamai Technologies in Cambridge, Mass. Moreover, these errors are caused by employees trusting a phishing scam or other related attacks that prey on a staff member’s propensity to trust incoming communications.

Reputation 68

Reputation Enterprise Education Employee 68

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Minor notes from the world of PR technology. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR. Content picks.

Software 152

Software Tools Print Technology 152

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. One enterprising PR practitioner has launched Metaverse Public Relations.

Software 85

Software Internal International Pitching 85

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

ImPRessions - Crenshaw Communications

JUNE 12, 2020

One glaring example is the technology sector. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Starting with startups is a real key to building a more diverse technology sector and community.

Technology 248

Technology Company Enterprise Community 248

Maxim Behar

JANUARY 17, 2024

Personally, I had a strong motivation to step out of the shadow of my father who was managing the most successful enterprise in Bulgaria at that time - Balkancar and when I was assigned to work there after graduation, I did everything I could to escape from that profession.

Survey 64

Survey Study Course Financial 64

Offleash

MAY 31, 2018

While it may attract talent initially, dedication to employees’ overall well-being is what brings talent in—and what retains it long term. The concept of keeping employees happy with unique perks and benefits has absolutely shaped the way we view culture in the modern workplace today. Invest in health-oriented programs for employees.

Employee 53

Employee Enterprise Energy Leadership 53

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Many want to promote their companies and technologies as cool for programmers. Relevant trends?

Software 120

Software Enterprise Groups Course 120

ISEBOX

MAY 16, 2016

But there are periodic submission requirements for what the Guidance defines as “interactive promotional media,” i.e., the modern tools and technologies that involve real-time communications and interactions — e.g., blogs, social sites, online communities and live podcasts. Thankfully, no. Submission Requirements Under the FDA Guidance. .

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Cision

MAY 18, 2016

Using digital technologies as one of our resources, it is also easier and more efficient for our team to analyze and predict market tendencies, run highly precise search and track competitors’ activities. . How do you approach communication strategy for a large enterprise company versus a small startup? Is there any downside?

Corporate 159

Corporate Groups Local Enterprise 159

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it.

Internal 63

Internal International Data Media 63

Shift Communications

OCTOBER 26, 2015

For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the struggles that employees had under the old system. Vice President, Marketing Technology. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated.

Blogging 60

Blogging Enterprise System Media 60

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

OCTOBER 29, 2019

As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

JULY 13, 2015

Why: “I believe no organizational communication is as important as employee communication. Employees can lift a company through difficult times or they can tank it,” says Shel Holtz (and one of the guests on tomorrow’s #measurePR Twitter chat – I hope you’re planning on coming!) ” 7.

Internal 40

Internal International Communications Employee 40

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow.

Enterprise 52

Enterprise Agency Meeting Exercises 52

PR 20/20

APRIL 2, 2019

HubSpot defines sales enablement as: The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. Number of employees. HubSpot offers manual lead scoring capabilities (predictive lead scoring is available for Enterprise users). What’s this job you ask? Sales enablement. Total revenue.

Enterprise 84

Enterprise Data Examples Marketing 84

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. We also both create technology platforms and products that are vital to the day-to-day of our clients. employees in the U.S. –

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. For instance: Legal fears the company blog will violate copyright laws. It Demands Accountability. Numbers don’t lie.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JUNE 30, 2020

The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. However, those business leaders that understand the function of communications tend to value it more.

Report 116

Report Publicity Survey B2B 116

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 14, 2018

The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. Some of our best clients are inbound marketing champions within an enterprise. These leaders are bringing new technologies, processes, and ideas to life within their organizations. It’s an overused word.

Enterprise 46

Enterprise Agency Creativity Print 46