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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. This is likely to be most applicable to agencies in the creative and professional services sector.

Agency 171
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 144
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. This type of creative, highly effective activity makes a splash. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Convey a point of view.

Brand 196
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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52
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Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life.