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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. How long have you been in journalism and how did you get started?

Meeting 72
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The 1st Winner of the PR Expanded Student Video Contest is …

Deirdre Breakenridge

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

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S&T Live Recap: Even as Trust in Media Falls, Students Can Serve Public Good

PRSay

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Public trust has eroded in all major institutions, including higher education. Public trust has eroded in all major institutions, including higher education. “It

Publicity 146
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Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. It’s also a great place for webinars and other free educational content!

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Scripps School of Journalism spring quarter of my junior year. Think about how rapidly technology has evolved over the last two decades.