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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95
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Education and Public Relations

Presspage

Establish yourself as an expert in your field Many educational institutions can count on professionals who can speak about their area of expertise. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level.

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Education and Public Relations

Presspage

Establish yourself as an expert in your field Many educational institutions can count on professionals who can speak about their area of expertise. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level.

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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 126
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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! The colors. Until next time! Erica Sunarjo.

Local 65
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Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

Deirdre Breakenridge

What are your recommendations for improving PR education? . There were a lot of different answers and great suggestions, but one theme strongly stood out: the need to make PR education more applicable to the industry, which I wholeheartedly agree. I think that as educators, we can also think of ourselves as PR professionals.

Education 150
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From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

Writing 195