Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Branded content can help a company differentiate its offering through insights and thought leadership. A big new product launch typically happens once in a couple of years at best.

B2C 120

B2C Product Launch SEO Storytelling 120

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. From there, she transitioned from high school to higher education, doing communications for a Robert Wood Johnson Foundation funded grant project at Georgia Tech.

Meeting 86

Meeting Education Journalism Resources 86

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

Conference 136

Conference Film Storytelling System 136

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 88

Employee Internal International Training 88

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The second pillar involves differentiating our offering. as well as a distinctive point of view.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 116

Video Communications Strategy Product Launch 116

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated.

SEO 120

SEO Creativity Mobile Journalism 120

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

PR in High Definition

JUNE 27, 2017

Or a customer could be hesitant and needs gentle nudges through thought leadership content to be further convinced and move further down the sales funnel. How much internal dialogue happens between the sales team and marketing? Interact with even more tailored thought leadership content. Feed insights to the sales team.

Google 48

Google Leadership Social Media Reputation 48

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. Cori Webb , Marketing Director, ChurnZero.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. PR writers can afford to get further into the weeds in white papers, since they aim for an educated and narrow audience.

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Karen Freberg

NOVEMBER 4, 2018

This brought some more leadership and team work experience to the table. For my fellow educators and professors, we all know more universities and programs are looking for us to have popular press mentions for what we are doing not only in our research, but teaching as well. Validation for assignments and preparation.

Social Media 52

Social Media Video Conference Analytics 52

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? As an aerospace engineer and rocket scientist , Newman has spent her entire career dedicated to furthering STEM education, but she now explains why she may have delivered the wrong message. “We

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. Sir Philip Craven, IPC President.

Publicity 118

Publicity Corporate Reputation Community 118

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. Both internal and external factors should be addressed in this regard.”.

Trends 52

Trends Trade Shows Agency Communications 52

PR Conversations

SEPTEMBER 18, 2014

This tight focus stood out in the Canadian results,” stated Thurlow, further noting, “US and Australian practitioners have much more multinational and international scope.”. Public relations education now trumps journalism. Most importantly, there is evidence of: leadership in core PR practice areas.

Study 99

Study Measurement Survey Education 99

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MAY 13, 2015

Julia is among the brightest, most dedicated, and energetic students I’ve encountered in 27+ years in higher education. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. Nominated by Dr. Tom Grier, Winona St. University.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Podcasts are great for the delivery of credible information and analysis, and storytelling. Finally, families are turning to podcasts to provide entertainment and education without adding screen time.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164