PR 20/20

JULY 5, 2023

We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Are you aiming to educate, entertain, or engage your audience? But does it work?

How To 71

How To Infographics Data Web 71

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Deirdre Breakenridge

MARCH 23, 2016

If your CEO used to be a CMO , they’ll likely have quite a bit of knowledge in this area, but not everyone is so lucky and you may need to take this as an opportunity to (respectfully) educate. Visuals (photos, infographics, etc.). Measurement. Tell them that all PR is content , and content is made up of: Channels.

Communications 150

Communications How To Analytics Public Affairs 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 104

Brand Branding How To SEO 104

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Therefore, it takes time, education and patience to help new clients, who aren’t as familiar with SEO practices, to understand this. Infographics. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 16, 2017

The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Finally, data should be used to measure what worked for any given campaign. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 Most organisations use more elements like online videos, infographics and instant photos in their messaging. 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

Stern + Associates

AUGUST 13, 2014

It’s education. Here are a few ideas for communications and marketing teams to help educate and empower salespeople to leverage thought leadership content to enable conversations: Create associated talking points, scripts and checklists. Can Thought Leadership Be Measured? It’s consultation. but be sure to qualify the data.

Leadership 81

Leadership Reputation Measurement Video 81

Sword and the Script

NOVEMBER 9, 2021

These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. A survey by Muck Rack found “awareness and education (42%) and enjoyment and passion (28%)” are “the most popular reasons” for podcasting. Automated coverage book. Notified added “coverage books” to its product suite.

Software 93

Software Banking Technology Data 93

Rock the Status Quo

FEBRUARY 23, 2015

Just remember to make them educational, not just promotional! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Optimizing campaigns requires content that informs, educates, and stimulates action—all of which still require human intelligence and judgement to determine the best approach. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. These elements did more than educate—they told a story.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. ” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Focus on employee education and advocacy. Focus on employee education and advocacy.

Financial 83

Financial Industry Report Insurance 83

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. This space, devoted to educating your audience on problems and challenges they can overcome with your product, is where your competitors begin to fall away.

Case Study 101

Case Study Marketing Study Content Marketing 101

Waxing UnLyrical

MAY 5, 2014

Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. Focus on measurable goals: new donor engagement, increased social following, dollars raised or number of donations; Use urgency to create momentum; Share your goals and progress throughout the event.

Local 73

Local Nonprofit Infographics Facebook 73

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Like other educational media platforms, we don’t “sell” our partners. And they’ll be using the right metrics to measure their success.

Radio 40

Radio Mobile Media Sports 40

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Adhering to the 80/20 rule of education/promotion is a good place to start. At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy? Why aren’t they helping educate the very community most likely to use the platform?

Education 100

Education Social Media Twitter Content Marketing 100

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. When it comes to metrics, the most common measures communicators say they use involves a mix of old and new measures. 7) Contributed articles are often your best shot at earning coverage.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

SEPTEMBER 7, 2016

Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. With the kids back in school, learning is in the air. Design a website.

Resources 120

Resources Marketing Small Business eBook 120