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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

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The Role of PR in Transforming Consumer Finance

5W PR

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials.

Banking 327
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Cannes Lions Educators Summit: The leading global event bridging together academia and industry

Karen Freberg

I am thrilled we will have the Educators Summit again at Cannes Lions this year! What has been exciting is to be able to see who will be attending as far as educators and schools go. We see there will be more educators coming this year and from different schools from around the world, which is very exciting.

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How We Made Our Chapter Event More Inclusive

PRSay

Cookie Cart allows Twin Cities teens to develop the foundational skills and tools they need to succeed in their educations and careers. Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes.

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Meeting the COVID-19 agency start-ups

Stephen Waddington

I'm working on a variety of exciting projects for some really good people – from tech and engineering, through hospitality and e-commerce, to architecture and higher education. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy.

Agency 161
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Spotlight on a Solo PR Pro: Meet Michael Ares

Solo PR Pro

In 2014 he launched his solo PR business, MDA Corporate Marketing, to get back to what he loves best — working directly with his C-suite and higher education clients and doing a lot of writing. Before I go meet with them, when I'm going to pitch them a piece of business, I know where they stand in the market versus their peers.

Meeting 58