Sat.May 07, 2016 - Fri.May 13, 2016

Common Math Mistakes That PR People Make


Let’s be honest. The typical PR person has an aversion to math.

Authenticity: You Can’t Fake It


Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm.

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How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image.

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Finding Authenticity: The Challenges Brands Face in Finding Their Authentic Voice

Ronn Torossian

In a world flooded with ads and social chatter, brands often face great difficulty in finding their authenticity amidst the noise. Companies like Pepsi and Apple have spent millions in advertising dollars to create an authentic voice and recognizable brand for themselves. And that may be one way to go about it but spending millions of advertising dollars isn’t feasible for everyone. Finding a brand voice starts with defining what the brand is and is not.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. When it comes to trade shows, you might think that generating B2B leads is a piece of cake.

More Trending

5 PR Faux Pas And A Few Genius Moves

ImPRessions - Crenshaw Communications

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.”

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Hannah and Her Sister Disrupt PR with Babbler

Flack's Revenge

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments here at Fusion PR.

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The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.”

5 Mistakes Newbies Make With Their Press Releases


If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There are several fatal mistakes newbies make that can cause you to wonder why anyone recommended you publish press releases in the first place.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 Keys To Using Surveys For PR

ImPRessions - Crenshaw Communications

In public relations , as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations.

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Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

We’re on a mission to meet talented PR teams around the world to find out how they do things differently.

Panama Papers’ Database, Offshore Accounts, and PR Nightmares

Ronn Torossian

Hackers can cause all kinds of PR nightmares , and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law firm is about to hit the internet. These papers are being leaked by the International Consortium of Investigative Journalists (ICIJ) with 2.6 terabytes of information on entities in as many as 200 countries.

Salesforce Is Doing Social Crisis Management Right


What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? The brand apologizes, keeps everyone informed and replies to every single message that comes its way.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The future of PR: Adapt, or be left behind

PR Daily

Many PR pros are familiar with the “client request.”. A decade ago, I spoke with a colleague about that very thing. The request was for a specific high-level government cabinet official to speak at their summit conference.

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Is Content Marketing Better than Advertising?

Sword and the Script

Social Media and SEO: Perfect Together

The Stalwart Blog

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media.

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Free Tip Sheet! Combine Influencer Marketing With PESO


Of the 362 ads your audience is exposed to each day, only 12 make a big enough impression to provoke action. It’s not just ads that lack effectiveness in today’s world. All content can get drowned out, making it important to have an integrated marketing strategy that includes influencer marketing.

5 tips to supercharge your social media engagement

PR Daily

A strong social media presence is an essential part of many marketing plans. Although having more Twitter followers or Facebook “likes” might make you feel superior, the number of social media followers is a vanity metric. The real value of your social media efforts lies within your interaction.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own.

The Instagram Revolution for Small Business

The Proactive Report

The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. They browse day or night right on their smartphones.

Behind the Headlines With Katja Schroeder


Storytelling has changed. Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. But what is the right way?

7 traits of startup PR clients

PR Daily

There’s something alluring about startups. However, underneath that shiny exterior, it’s not all angel investors and initial public offerings. PR pros who have worked on new ventures can tell you that it’s not for everyone.

Is the Best Defense an Offensive Crisis Management Strategy?

Melissa Agnes

I recently published a blog post discussing when it is OK to implement an offensive crisis management strategy. After writing the post, I received the following comment from a reader: “Part of your best defense is a good offense.”

6 Tips for Writing Press Releases People Care About

Beyond PR

If you’re like me, it doesn’t matter how many press releases you’ve written or how many templates or tricks you have to make the process faster, every release starts with a fresh slate and a lot of questions. From “What am I writing about again?”

Adapting to a Data-Driven PR World


Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data.

3 ways PR pros can handle future ‘Panama papers’ crises

PR Daily

Today the International Consortium of Investigative Journalists plans to make public a searchable database of more than 368,000 people and 300,000 offshore entities (including companies, trusts, foundations and funds).

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Unscripted Marketing Links: Moms, Lead Forms and Long Form

Sword and the Script

After hours and hours of time invested in researching small business accounting programs, he felt like he wasn’t any better off. Because there are so many opposing opinions on the web it’s hard to get a sense of consensus. “He”

Visual Content and your Brand

The Proactive Report

Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days.

Behind the Headlines With Nick Gourevitch


Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively.

3 crucial speaking tips from a TED talks insider

PR Daily

There's something extraordinary about TED. The nonprofit foundation has touched millions worldwide with inspirational talks, spreading ideas that invite listeners to see the world in a new or different way. Chances are, you've been deeply affected by at least one TED talk.

Script Writing Tips to Get Started with Online Video Marketing

Beyond PR

A blank page is to a script writer what a blank canvas is to an artist. Each key stroke might compare to a brush stroke.