Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. If you’re like me, you may find one site that works and overuse it to the point of repetition.

Engineering 217

Engineering Creativity Google Community 217

Onclusive

MAY 13, 2016

Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […].

Groups 195

Groups Data Industry Marketing 195

Ronn Torossian

MAY 10, 2016

In a world flooded with ads and social chatter, brands often face great difficulty in finding their authenticity amidst the noise. Companies like Pepsi and Apple have spent millions in advertising dollars to create an authentic voice and recognizable brand for themselves. And that may be one way to go about it but spending millions of advertising dollars isn’t feasible for everyone.

Brand 190

Brand Branding Advertising Advertising 190

ReimaginePR

MAY 9, 2016

Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm. See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told.

Writing 187

Writing Storytelling Brand Branding 187

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successfu

Television 187

Television Travel Tourism Pitching 187

Ronn Torossian

MAY 12, 2016

Hackers can cause all kinds of PR nightmares , and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law firm is about to hit the internet. These papers are being leaked by the International Consortium of Investigative Journalists (ICIJ) with 2.6 terabytes of information on entities in as many as 200 countries.

Internal 150

Internal International Blogging Crisis 150

Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story. For it’s the failure — something going horribly awry, the more pain the better — that creates the tension in a story.

Storytelling 133

Storytelling Communications Customer Service Publicity 133

Cision

MAY 11, 2016

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There are several fatal mistakes newbies make that can cause you to wonder why anyone recommended you publish press releases in the first place. Not to worry; they’re all 100 percent remediable with the solutions I provide below. 1. Your Headline Isn’t Interesting Enough to Get Clicks.

Pitching 185

Pitching Writing Measurement Social Media 185

ImPRessions - Crenshaw Communications

MAY 10, 2016

There was a time when good public relations dictated that a CEO shouldn’t take a position on a controversial issue. A public stand, of course, can risk backlash among customers or employees. Conventional PR wisdom may be changing. Starbucks chief Howard Schulz is known for his willingness to wade into treacherous waters – from healthcare reform to race relations.

Healthcare 166

Healthcare Employee Study Policies 166

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Communications

Flack's Revenge

MAY 12, 2016

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments here at Fusion PR. She explained the system, which turns the traditional model of media relations on its head. Rather than assume that media are the quarry, to be hounded by PR, Babbler envisions that press will gladly opt in and connect with brand content online.

B2C 131

B2C System Interviews Report 131

The Resolution Blog

MAY 11, 2016

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas.

Creativity 120

Creativity Comparison Consumer Examples 120

Cision

MAY 11, 2016

What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? The brand apologizes, keeps everyone informed and replies to every single message that comes its way. On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media.

Crisis Management 176

Crisis Management Crisis Crisis Communications System 176

ImPRessions - Crenshaw Communications

MAY 13, 2016

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Whatever the PR “mission critical” is, here are some actions to avoid for flawless execution as well as some genius moves. PR f aux pas. Proposing tactics in search of a strategy.

B2C 146

B2C Case Study Construction B2B 146

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

The Proactive Report

MAY 10, 2016

The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. They browse day or night right on their smartphones. The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers.

Small Business 109

Small Business Instagram Banking Fashion 109

Melissa Agnes

MAY 9, 2016

I recently published a blog post discussing when it is OK to implement an offensive crisis management strategy. After writing the post, I received the following comment from a reader: “Part of your best defense is a good offense.” While this little saying is well known and has its purposes, I’d like to examine its implication and particular relevance in your organization’s crisis management.

Crisis Management 109

Crisis Management Crisis Strategy Corporate 109

Cision

MAY 10, 2016

Of the 362 ads your audience is exposed to each day, only 12 make a big enough impression to provoke action. It’s not just ads that lack effectiveness in today’s world. All content can get drowned out, making it important to have an integrated marketing strategy that includes influencer marketing. Cision’s new tip sheet, “ How Influencer Marketing Fits Into The PESO Model ,” discusses how to merge influencer marketing with paid, earned, shared and owned content to make an impact on your audience

Marketing 165

Marketing Tools Advertising Advertising 165

ImPRessions - Crenshaw Communications

MAY 10, 2016

In public relations , as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data. If done well, the facts and figures can be used immediately, and then keep working for months to come.

Survey 139

Survey Data Nonprofit Construction 139

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “liter

Real Estate 100

Real Estate Brand Branding Survey 100

Communications Conversations

MAY 13, 2016

I’ve been hearing and talking a lot lately with folks about the way people are creating and sharing differently on social networks. Much has been written recently about Facebook, in particular, and how fewer people are creating and sharing content there –and what that could mean for the future of Facebook (and social media, in general). So, I started thinking about how I create and share on social these days.

Social Media 94

Social Media Media Instagram Facebook 94

Cision

MAY 10, 2016

Storytelling has changed. Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. But what is the right way? Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. Francis College, says transmedia storytelling is the path brands need to take.

Storytelling 146

Storytelling Customer Service Travel Instagram 146

Steve Barrett on PR

MAY 13, 2016

A visit to one of the top schools for PR education convinces PRWeek editor-in-chief Steve Barrett that the future of the industry is in good hands.

Education 113

Education Industry 113

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. For many others, though, social media is still just a bunch of white noise, a fad with no purpose other than as a time waster or conveyance of mindless, narcissistic rants. I get it.

Social Media 83

Social Media SEO Media Pinterest 83

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. Now keep your seatbelt fastened, make sure your seat backs and tray tables are in their full upright position and prepare yourself to take flight as I reveal 17 chunks of wisdom I’ve learned over 30 yea

Reputation 81

Reputation Newspapers Meeting Blogging 81

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. But this shift to data-driven insights has not been entirely smooth.

Data-Driven PR 146

Data-Driven PR Data Analytics Technology 146

Waxing UnLyrical

MAY 11, 2016

Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.

Media Relations 77

Media Relations Media Measurement Conference 77

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Publicity

Communications Conversations

MAY 10, 2016

With a headline like that, you might expect me to talk about something like media relations skills, or video editing skills, or maybe even writing skills. But, while all those skills are essential and key to today’s PR counselor, what I’m thinking about is actually more more basic. But still just as essential. Typing. No, I’m not talking about typing on your iPhone.

Meeting 76

Meeting Blogging Video Writing 76

Beyond PR

MAY 10, 2016

If you’re like me, it doesn’t matter how many press releases you’ve written or how many templates or tricks you have to make the process faster, every release starts with a fresh slate and a lot of questions. From “What am I writing about again?” to “Is this the best word to include in this sentence?” there are several questions that can go through the head of a PR or marketing pro tasked with writing and editing press releases.

Writing 75

Writing Local Exercises Internal 75

Cision

MAY 12, 2016

Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication. You need the research to back it up.

Public Affairs 139

Public Affairs Groups Social Media Analytics 139