Sat.Mar 18, 2017 - Fri.Mar 24, 2017

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters.

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Trending Sources

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

The Funnel Approach to PR Measurement

AirPR

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Unlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Five Ways Brands Can Combat Fake News with Press Releases

Beyond PR

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators.

An Emotionless Plan for an Emotional Response

Return on Reputation

In the last post , we discussed the false choice of “standing up” versus “laying low” in a post-truth era, specifically how a perceived need to be aggressive or avoid the limelight can lead us to abandon sober judgment.

3 Mind-blowing Ways to Disrupt the Communications Status Quo

Cision

How communicators can bring effective change to today’s media landscape. Sometimes, you just need to shake things up, start from scratch, or blaze a new trail when you’re not getting the results you want. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience.

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How PR Measurement Can Put a Smile on Your Face

PR News

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it.

A Crisis Playbook for the Academy Awards

PRSay

Presenters sometimes make mistakes at awards shows, but this year’s Best Picture mix up at the Oscars on Feb. 26 was unforgettable.

Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals.

The Hardest Conversation: “Values”

Return on Reputation

Our last post emphasized the somewhat counterintuitive idea of emotionlessly planning for an emotional response. Given that this is a fairly broad idea, I thought it might be helpful to do a deeper dive into some unique elements of this planning process for standing up or laying low.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The Art of Selling in Public Relations

The Hoffman Agency

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders.

The core events of shareholder communications

Beyond PR

One of the most obvious differentiators between Investor Relations and its CorpComm brethren is that IR has highly defined “seasons” and annual occasions.

It ALL Matters

Maine PR Maven

In branding, there is something called “brand touch.” ” Brand touch is the touch point that a brand has with a person in the targeted audience.

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7 ways to repurpose content

PR Daily

Before getting into how you can repurpose your original content , let's look at why you should do so. First, you'll ensure your content lives longer. Sure, you can share the same article over and over again, but that doesn't mean it will live longer. It just means you will bore your audience.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective.

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Missing in Action: Sheer Passion in Marketing Goes a Long Way

Sword and the Script

Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. But there’s a characteristic that often goes missing in marketing that counts for a lot more: passion.

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4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and “user”-generated content. The world of brand-generated content. The former is engaging, interesting, educational and LOL-worthy.

26 free social media analytics tools

PR Daily

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some incredible tools that help make sense of my activities on social media. How have my followers grown this month? Which posts seem to perform best ? Which times make the most sense to post?

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Influencer Marketing For B2B Brands

ImPRessions - Crenshaw Communications

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real.

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Words That Can Make You Trustworthy

Stern + Associates

In today’s post-truth environment, simply presenting the facts isn’t enough. Trust is what matters most in modern communications. It’s what every brand and thought leader aims for: to be seen, The post Words That Can Make You Trustworthy appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Thought Leadership brand reputation Thought Leader trust

Pitching IRL: Using PR for the Greater Good

Shift Communications

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations.

How color can affect your marketing efforts

PR Daily

Marketers and brand managers learned early on that colors can affect consumers’ perceptions. Color can spark different emotions and inspire action. Red, for instance, is said to trigger the appetite (KFC, Chipotle) and can even raise a person’s pulse (again, like KFC).

11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI

PR 20/20

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Check out more posts like it here. Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful.

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. To this point, we’ve considered the methodology as our intellectual property. It was part of how we differentiated the Agency, an approach to developing content that recognized that given a choice between dull or interesting, human beings will gravitate.more.

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR.

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10 marketing strategies that won’t break the bank

PR Daily

The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that can be done for free, most effective strategies require a marketing budget.

How Not to Get Eaten by Economic Zombies

Solo PR Pro

This post was originally published at Words For Hire and has been updated with additional information. I am convinced that if aliens invaded the earth, they would eat the communicators first.