Sat.Mar 18, 2017 - Fri.Mar 24, 2017

Trending Sources

Business Spring Cleaning: Squeaky Clean Social Media Channels

Spin Sucks

In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist. The post Business Spring Cleaning: Squeaky Clean Social Media Channels appeared first on Spin Sucks.

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

The Top Five Reasons Leaders Don’t Communicate

IPR

At some point in your career, you may have bemoaned to colleagues, “How do I get my leaders out to talk to employees? We’re going through lots of change, they need to be visible and I can’t get them out of their offices.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Missing in Action: Sheer Passion in Marketing Goes a Long Way

Sword and the Script

Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. But there’s a characteristic that often goes missing in marketing that counts for a lot more: passion.

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What is the Future of Owned Media?

Spin Sucks

If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks.

3 Mind-blowing Ways to Disrupt the Communications Status Quo

Cision

How communicators can bring effective change to today’s media landscape. Sometimes, you just need to shake things up, start from scratch, or blaze a new trail when you’re not getting the results you want. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience.

Influencer Marketing For B2B Brands

ImPRessions - Crenshaw Communications

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

The Big Question: Which PR Buzzwords Must Die?

Spin Sucks

PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought. The post The Big Question: Which PR Buzzwords Must Die? appeared first on Spin Sucks. Comments Now that you mention it, I agree.

Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals.

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How PR Measurement Can Put a Smile on Your Face

PR News

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

A Crisis Playbook for the Academy Awards

PRSay

Presenters sometimes make mistakes at awards shows, but this year’s Best Picture mix up at the Oscars on Feb. 26 was unforgettable.

Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist

Spin Sucks

A recent article criticized the value of content marketing by saying it's a buzzword. When, in fact, it's one of the most powerful ways to gain traction. Gini Dietrich outlines why she thinks that criticism is wrong and what every communicator can do about it. The post Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist appeared first on Spin Sucks.

The PR Industry at the Crossroads

6 A.M.

communications holding company PR industry Richard Edelman

Reflecting, reconnecting and renewing

The Blueballroom

The rain is lashing down as I write this, working from home, huddled in a fleece and hunkered down next to the fire. Last week’s team away day seems far removed, when we basked in glorious sunshine at Waverley Abbey near our Farnham offices. theblueballroom team.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Strategy and Tactics: Finding a Balance through Research

IPR

It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here is the problem: if everyone is a strategist, how does anything get done? The natural inclination seems to be that “tactics are subordinate to strategy.”

Help Save Journalism: Pay for News

Spin Sucks

As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it's important to pay for your news. The post Help Save Journalism: Pay for News appeared first on Spin Sucks.

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters.

The core events of shareholder communications

Beyond PR

One of the most obvious differentiators between Investor Relations and its CorpComm brethren is that IR has highly defined “seasons” and annual occasions.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

The Funnel Approach to PR Measurement

AirPR

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Unlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.

Contributed Content is on the Rise — Here’s How to Stand Out

Spin Sucks

No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Influence & Co. surveyed editors at leading online publications to uncover what it is they’re actually looking for. Here are the findings.

Survivor Continues to Live Up to Its Name

Ron Torossian

While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in the “wilderness” together to “tough it out” through various challenges.

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective.

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It ALL Matters

Maine PR Maven

In branding, there is something called “brand touch.” ” Brand touch is the touch point that a brand has with a person in the targeted audience.

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Gin and Topics: Genius Man Destroys Wheel of Fortune

Spin Sucks

On this week's Gin and Topics, we have a guy that can guess Wheel of Fortune puzzles with only one letter. Amazing. There also is Ellen, cheetahs, and more. The post Gin and Topics: Genius Man Destroys Wheel of Fortune appeared first on Spin Sucks.

7 ways to repurpose content

PR Daily

Before getting into how you can repurpose your original content , let's look at why you should do so. First, you'll ensure your content lives longer. Sure, you can share the same article over and over again, but that doesn't mean it will live longer. It just means you will bore your audience.

5 Ways To Turn Negative Press into Positive PR

ImPRessions - Crenshaw Communications

Uber may top the current list of major companies with public relations worries. Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming.

4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and “user”-generated content. The world of brand-generated content. The former is engaging, interesting, educational and LOL-worthy.