Sat.Mar 18, 2017 - Fri.Mar 24, 2017

You May Have a Title But Your Role Has Expanded

PR Expanded

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. We live in very exciting times. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips.

The Funnel Approach to PR Measurement

Onclusive

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Unlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.

Business Wire and Workiva Partner to Reduce Risk and Streamline the Disclosure Process

Business Wire

By Matt Van Tassel, Manager, Global Disclosure Services The age-old saying goes “time is money” and for publicly-traded companies, regulatory disclosure is the apex of time-consuming requirements, both in weight of importance and resulting impact on business decisions.

Survivor Continues to Live Up to Its Name

Ronn Torossian

While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in the “wilderness” together to “tough it out” through various challenges.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

More Trending

[Webinar Recap] Here are the Top 2017 Social Media Trends to Watch by Black PR Wire and Business Wire Part II

Business Wire

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Access Part I to learn what insight Lashanda Henry, SistaSense and Dr. Erica Taylor Southerland, Ph.D. had to offer. Be Authentic. Alfred Edmond Jr.,

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Creating a Successful Influencer Marketing Campaign

Ronn Torossian

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters.

Cision Moves to Accelerate Pace of Innovation

Cision

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. We intend to do so via a combination with Capitol Acquisition Corp. You can read the full release for all the details.

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Awesome 10: Our All-Time Most Popular Blog Posts Ever

B2B PR Sense

We're celebrating! After some 800 blog posts, 800,000 words, and we hope some insights and knowledge shared within our 8-years of blogging, we're unpoping the cork. To help us toast our triumph, we've crunched the numbers and determined our most popular blog posts ever-- the 10 posts that year after year generate the most attention.

Infographic: Tips to boost your email open rate

PR Daily

How many unread promotional emails are in your inbox? Gmail simply tells me I have 99+, but I probably have well over 300. The subject lines feature dozens of tactics that marketers think will get me to open their emails: emojis, exclamation points, "SALE" (in all caps) and clever wordplay.

Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals.

Influencer Marketing For B2B Brands

ImPRessions - Crenshaw Communications

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real.

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Pitching IRL: Using PR for the Greater Good

Shift Communications

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations.

10 marketing strategies that won’t break the bank

PR Daily

The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that can be done for free, most effective strategies require a marketing budget.

3 Mind-blowing Ways to Disrupt the Communications Status Quo

Cision

How communicators can bring effective change to today’s media landscape. Sometimes, you just need to shake things up, start from scratch, or blaze a new trail when you’re not getting the results you want. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience.

5 Ways To Turn Negative Press into Positive PR

ImPRessions - Crenshaw Communications

Uber may top the current list of major companies with public relations worries. Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming.

59 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Sustainability Coordinator , City of Alexandria, Alexandria, VA – apply by Apr.

How color can affect your marketing efforts

PR Daily

Marketers and brand managers learned early on that colors can affect consumers’ perceptions. Color can spark different emotions and inspire action. Red, for instance, is said to trigger the appetite (KFC, Chipotle) and can even raise a person’s pulse (again, like KFC).

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

It ALL Matters

Maine PR Maven

In branding, there is something called “brand touch.” ” Brand touch is the touch point that a brand has with a person in the targeted audience.

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Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR.

Poll: One third of marketers say ‘influencer’ marketing is essential

PR Daily

Working with social media rock stars is a trend that continues to grow. Bloglovin’ surveyed 100 marketers about their attitudes toward “influencer” marketing and found that nearly a third (32 percent) consider it an essential part of their marketing strategies.

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

What’s The Best Question To Ask A Crisis Management Consultant?

Melissa Agnes

As a crisis management consultant and keynote speaker, I get asked this question all the time: “What industry do you specialize in?”

Missing in Action: Sheer Passion in Marketing Goes a Long Way

Sword and the Script

Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. But there’s a characteristic that often goes missing in marketing that counts for a lot more: passion.

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Study: Who shares your content matters

PR Daily

What’s more important when it comes to grabbing attention: Who shares content, or who published it? According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest.

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Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

A Crisis Playbook for the Academy Awards

PRSay

Presenters sometimes make mistakes at awards shows, but this year’s Best Picture mix up at the Oscars on Feb. 26 was unforgettable.

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How PR Measurement Can Put a Smile on Your Face

PR News

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it.

7 ways to repurpose content

PR Daily

Before getting into how you can repurpose your original content , let's look at why you should do so. First, you'll ensure your content lives longer. Sure, you can share the same article over and over again, but that doesn't mean it will live longer. It just means you will bore your audience.

Good PR a challenge for those making money while doing good

Media Bullseye

If you work in PR long enough, there’s likely going to be a client or two that makes you silently wish for an easier path, like doing PR for an altruistic organization that “always” seems to be on the rosy, happy side of articles. Can you imagine getting largely positive press?