April, 2017

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

7 Things You Need to Know Before Starting a PR Business

PR Expanded

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Trending Sources

The Most Powerful PR Metrics According to 5 PR Influencers

AirPR

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]. Industry Insights & Trends PR influencers PR measurement PR metrics public relations metrics

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Lululemon Struggling to Compete

Ron Torossian

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Learning doesn’t have to be limited to the physical classroom environment. Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor.

If Communications Were Easy, Everyone Would Do It Well

PR News

“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued. The post If Communications Were Easy, Everyone Would Do It Well appeared first on PR News Blog. Communications

Amazon Attacks Another Market Segment: Business Supplies

Ron Torossian

Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself.

American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

United Airlines: When Common Practices Goes Bad

Return on Reputation

I’ve worked with more than half a dozen airlines in my career, and a very wise, “elder statesman” of that business told me early in my career, “When you put an airplane somewhere it doesn’t belong, you’ve earned your spot as the lead story. The question is, how long will you stay there?

3 Listening Lessons for Marketers

Cision

Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not.

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Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process.

10 Tips for Improving Your Photos and Videos

PRSay

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Vinyl Comeback Making Record Stores Pay Again

Ron Torossian

They say if you wait long enough, everything old will become new again. That certainly seems to be the case with vinyl records. From ubiquitous music providers to coasters to conversation pieces and decorative items, records have evolved a lot as time, and music fans have changed.

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly.

New trend: Companies making product design trends based on Instagram

Communications Conversations

By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Cision

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far.

I’ve been given a kick up the butt about Twitter, and it’s a good thing!

PR Warrior

I woke up today to a tweet in response to a tweet I had published: @trevoryoung or at least a very personal account where we can talk Geelong, Kate Ceberano and my strange relationship to PRs — Warren D (@nottheword) April 30, 2017 I realised at that point maybe I had dropped off in the personal connection… MORE. The post I’ve been given a kick up the butt about Twitter, and it’s a good thing! appeared first on PR Warrior | Trevor Young. Social media Twitter

Apple Joins the Race for Self-Driving Cars

Ron Torossian

Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car.

First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

What today’s executive leaders could learn from UW-Eau Claire’s Chancellor Jim Schmidt

Communications Conversations

We’ve all heard the litany of excuses our executive partners give us for why they can’t be a bit more active on social channels. “I just don’t have any time.” ” “It’s just too risky.” ” “I still don’t see the business benefit.”

Why Brands Must Personalize the PR Experience

Cision

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.

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What APR Stands for — and It’s Not Annual Percentage Rate

PRSay

It’s been 28 years since I took the Examination for Accreditation in Public Relations with about as much anxiety as one individual could have had going into that testing area. We did it on typewriters in my day.

Leeds PR Account Manager Job Vacancy

Prohibition

It’s been another exciting and busy period for us all here at Prohibition.

61 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Preparing for a Hard Landing: Today’s Crisis PR 101

LTPR

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?”

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media.

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The Future of Marketing Looks More like Public Relations

Sword and the Script

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC.