PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and Whitepapers. Some examples of content marketing include: Infographics.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

APRIL 26, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks. click image for higher resolution). Mid funnel. Bottom of the funnel.

B2B 96

B2B Case Study Survey eBook 96

PR 20/20

FEBRUARY 7, 2023

Social media posts Use social media to share industry news, tips, and relevant information with your audience. Additionally, a paid social media campaign can increase your reach to get your business in front of a more expansive, targeted audience. 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

B2B 89

B2B Report Survey Marketing 89

PR 20/20

MAY 31, 2023

Whether you're creating blog posts, social media shares, or email newsletters, HubSpot's content creation tools , such as personalization tokens and smart content , allow you to easily tailor your messaging and outreach to each segment of your audience. Downloading a piece of content (such as an ebook or infographic).

How To 81

How To eBook Infographics Content Marketing 81

Cision

MAY 7, 2015

Infographics and Graphics. You can use them on your blog, social media, email…anywhere. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 113

B2B Consumer Marketing Survey 113

Cision

APRIL 12, 2016

Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics. So use images, videos, infographics, giphographics, etc. So use images, videos, infographics, giphographics, etc.

Infographics 120

Infographics eBook Content Marketing Video 120

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

Strategy 75

Strategy Media How To Infographics 75

PR 20/20

JULY 11, 2017

Turn to earned media with a strong PR plan to gain placements and social proof. For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Paid Audiences. Earned Audiences.

eBook 43

eBook How To Pinterest Examples 43

Cision

JUNE 2, 2017

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Cool infographics. What are you looking for? Facebook : How many Likes?

How To 198

How To Real Estate Web Case Study 198

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While it may seem like we’re living in a harmonious land of checklists and ebooks, let’s take a step back to reality. Repurposed Ebooks, Infographics or Whitepapers.

eBook 48

eBook Infographics Survey How To 48

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. Social media platforms like Facebook have essentially made this decision for organizations by prioritizing video – Mark Zuckerberg has even described video as the biggest trend, and challenge, for the next 5 years.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. The dramatic changes have arisen due to the way people are consuming media. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Media relations. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 61

Writing SEO Google Local 61

PR Fuel

NOVEMBER 2, 2021

Ensure it has the proper connection in the media world to get your release across all digital news platforms. Connecting with the right circles is crucial to getting your releases across all national media outlets. For this reason, a newswire with deep ties in the media world should be among your top picks. Support System.

Writing 52

Writing System Automotive SEO 52

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Susan Payton is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. And people love a good story. Images: Pixabay 1.

Company 72

Company Storytelling Small Business eBook 72

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. ebooks, whitepapers, etc.) Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. Like other educational media platforms, we don’t “sell” our partners.

Radio 40

Radio Mobile Media Sports 40

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Stuart Bruce

DECEMBER 14, 2015

The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage. He’s also helpfully summarised it in this infographic. A multi-talented individual indeed. Disclaimer.

Infographics 60

Infographics eBook Conference Training 60

ISEBOX

JANUARY 6, 2016

Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Trending Industry News. To learn more, please contact us at sales@isebox.com or call us at (888) ISE-7275.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. 5) Invite relevant media to truly exceptional webinars. If the content of your webinar is truly exceptional, an invitation to a very narrow list of trade media, bloggers or influencers may be warranted. 7) Have graphics for social media prepared. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Public Relations Sydney

NOVEMBER 30, 2014

Images can also help bring your social media content to life. These websites contain millions of images ranging from animals, food and drinks, to people and infographics. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Banking 85

Banking How To eBook Infographics 85

Sword and the Script

FEBRUARY 3, 2018

Earned Media Poised for New Prominence in 2018 [UML]. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Talk to Us !

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Shift Communications

APRIL 2, 2015

Here is a mini-rundown of a few of the ways I’ve seen marketing tech support our PR efforts: It can help extend the life of media hits. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Continue on the video trend. But, what about kicking it up a notch with video?

Strategy 46

Strategy Marketing Infographics Trade Shows 46

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities.

Media 78

Media YouTube Transportation eBook 78

Waxing UnLyrical

APRIL 18, 2016

Ten Tips for Creating Influential Content Using Social Media. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. User-Generated Content Landmines to Watch Out For (Infographic). Here are some ideas. ” 2. ” 3. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj.

Infographics 40

Infographics Analytics eBook Banking 40

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. You can create lists, highlight copy, record a conversation, upload files, make charts, and post directly to social media or send via email. Canva : Not a designer? Not a problem.

Tools 40

Tools Marketing Google eBook 40

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. Sign up for free ebooks, webinars and other resources (i.e.

Resources 53

Resources Marketing SEO Engineering 53