Doctor Spin

JANUARY 7, 2024

Let’s discuss the Media Blackout and its origins. What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? As organisations learn to thrive without legacy news media, the PR function must abandon using Media Blackouts as a long-term strategy.

Interviews 59

Interviews Media eBook Journalism 59

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Mark Schaefer : Marketing Blogger , Consultant and Educator; Author of “Social Media Explained”. eBook Future of Marketing Marketing Technology' Zach Burrus.

eBook 60

eBook Marketing Interviews Big Data 60

Sword and the Script

MARCH 19, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. He says the things marketing spends too little time on this question: “Will the person on the other side like this [marketing content I’m producing]?” Now, I’m not a big GaryVee fan, but I think he’s right about this notion. >>>

B2B 137

B2B Marketing eBook YouTube 137

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

For PR professionals looking to secure earned media coverage, newsjacking provides the opportunity to generate media attention when the organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. Looking for even more newsjacking resources?

Ethics 182

Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

DECEMBER 4, 2023

Marshall McLuhan: “The Medium is the Message” “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan in the first chapter of his notable book “ Understanding Media: The Extensions of Man.” Despite being one of the most influential thinkers in media theory, McLuhan’s ideas are often widely misunderstood.

Wikipedia 52

Wikipedia eBook Television Newspapers 52

NewsWhip

MARCH 14, 2022

We’re thrilled to announce the launch of our ebook, co-produced with PR Week. The last decade has brought unprecedented changes to the media and communications landscape — with new platforms and channels popping up at lightning speed — making the ability to understand and quantify the news in real time more challenging than ever before.

Reputation 78

Reputation Study Crisis eBook 78

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

Doctor Spin

MARCH 1, 2024

Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Digital marketing- and social media agencies. Digital marketing- and social media agencies. Marketing agencies. Event planning companies. Educational institutions.

Publicity 52

Publicity Public Affairs eBook Sports 52

Doctor Spin

FEBRUARY 26, 2024

Learn more: The Golden Rule of Persuasion Subscribe and get a free ebook on how to get better PR ideas. Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” You have to put in the work, period. Priming in Persuasion Doctor Spin’s Priming Wheel. link] 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

Polaris

NOVEMBER 18, 2014

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme. 5: Day One Insights—Content Marketing World eBook by King Content. content marketing.

Conference 171

Conference eBook Content Marketing Brand 171

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. The answer is – yes!

Media 89

Media eBook Survey Travel 89

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. It’s also essential to have PR and marketing operations integrated when crises arise.

Strategy 195

Strategy Marketing Measurement eBook 195

Doctor Spin

DECEMBER 4, 2023

Here we go: Quicklinks The Bandwagon Effect The Bandwagon Effect PR Resource: The Hostile Media Effect The Bandwagon Effect The Bandwagon Effect The Bandwagon Effect is a form of groupthink where the popularity of a trend, idea, or opinion encourages more people to “jump on the bandwagon.” Source: Wikipedia 4 Hostile media effect.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Doctor Spin

OCTOBER 9, 2023

link] Subscribe and get a free ebook on how to get better PR ideas. Today, our perceptions are heavily influenced by news media and influencers, algorithms , and social graphs. In PR, these three modes of persuasion are often combined to create compelling messages that resonate with the audience on multiple levels. 2023, September 27).

Publicity 52

Publicity Wikipedia eBook Journalism 52

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. It includes the tools and infrastructure that facilitate the exchange of information, such as telecommunications networks, the internet, and mass media platforms. 2 Rivera, K. Join the resistance! Merriam-Webster.com.

Communications 52

Communications eBook System Corporate 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. The Media Polarisation Model (Version 1). link] The Media Polarisation Model (Version 2).

eBook 52

eBook Analysis Engineering Social Media 52

Agility PR Solutions

FEBRUARY 3, 2020

Social media clearly drives your brand’s messaging and amps up your visibility, but what posting frequency and content types resonate the most with your audience? New research from digital marketing firm Boston Digital found that consumers are drawn to—and will purchase from—brands that entertain and inform them via social media.

eBook 78

eBook Social Media Consumer Brand 78

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Doctor Spin

NOVEMBER 29, 2023

For PR advisers, this isn’t just academic musing; it’s a potent framework for navigating the complexities of modern media landscapes. Learn more: Existentialism for PR Advisers Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia.

Wikipedia 52

Wikipedia eBook Education Pitching 52

Doctor Spin

OCTOBER 9, 2023

Kirk Hallahan, Professor Emeritus, Journalism and Media Communication, Colorado State University , proposes five types of publics based on their knowledge and involvement: 1 Hallahan, K. Learn more: Subscribe and get a free ebook on how to get better PR ideas. Inactive publics: The forgotten publics in public relations.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Doctor Spin

NOVEMBER 17, 2023

Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Suggesting that knowledge is constructed from experiences and ideas. Deconstruction. Analysing philosophical and literary language to uncover implicit assumptions. For questions or PR support, contact me via jerry@spinfactory.com.

How To 52

How To eBook Analysis Analytics 52

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Creating opportunities for customers to know, like and trust you on personal level is handy to have when you ask for a B2B media reference. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

NOVEMBER 18, 2022

CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? Social media posts. Ebooks and presentations. Every landing page you design, every social media post you craft, and every ebook you put together will work for you.

Marketing 80

Marketing eBook Creativity Social Media 80

PR for Anyone

OCTOBER 13, 2021

Right now, people aren’t opting in much for eBooks but they love checklists and guides. Then, you put this out on social media and make sure it’s on everything you have: your website, your social media headers, pinned posts, etc. Creating an Opt-in/”Freebie”. Step 1 – What’s your offer?

Real Estate 130

Real Estate eBook Privacy Video 130

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Understanding these different types of thinking can help identify and address cognitive fallacies and biases in decision-making and problem-solving processes. For questions or PR support, contact me via jerry@spinfactory.com.

eBook 52

eBook Resources Groups Examples 52

Doctor Spin

NOVEMBER 29, 2023

Learn more: Leon Festinger—The Psychologist Behind Cognitive Dissonance Subscribe and get a free ebook on how to get better PR ideas. link] Learn more: Cognitive Dissonance: Mental Harmony Above All Else Subscribe and get a free ebook on how to get better PR ideas. Who Was Leon Festinger? Psychological Inquiry, 3, 303–311.

Handbook 52

Handbook Wikipedia eBook Comparison 52

Public Relations Sydney

OCTOBER 6, 2014

By releasing your company news to the media and your target audience it helps to inform them of your current activities, highlight your successes and builds brand recognition. The first place to start is to write a company announcement media release. Here are some tips to help you write a great company announcement media release.

Writing 91

Writing Company How To Media 91

PR for Anyone

NOVEMBER 2, 2021

The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. Make sure you include relevant keywords here. Use emojis to make things pop. Always include your cell phone number. . This is prime real estate on LinkedIn. Don’t miss out on this opportunity. Ask for recommendations.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Waxing UnLyrical

MAY 20, 2011

A free ebook from Solo PR Pro. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. When the ebook was published, I looked at it immediately, and I thought Kellye and Jenny did a great job of it.

Resources 100

Resources eBook Social Media Conference 100

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. For more insights and tips, be sure to check out the full eBook. Amanda Grinavich.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Doctor Spin

NOVEMBER 29, 2023

Learn more: Leon Festinger—The Psychologist Behind Cognitive Dissonance Subscribe and get a free ebook on how to get better PR ideas. His research methods and theoretical frameworks continue to influence contemporary psychology, making him one of the key figures in the history of social psychology. Who Was Leon Festinger?

Wikipedia 52

Wikipedia Comparison eBook Study 52

Public Relations Sydney

SEPTEMBER 14, 2014

A media kit is a document containing information about your business, product or event. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. What should your media kit contain? Where to send your media kit.

Media 95

Media eBook Interviews Writing 95

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Gather actionable insights from data analysis and focus groups. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. If you enjoyed this post, you might also like: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. It’s assigned to a writer with strict orders that you need it yesterday.

B2B 78

B2B eBook Survey Report 78