MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real. A lot of SEO boils down to the user experience.

SEO 40

SEO Blogging Web Writing 40

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. SEO-optimized. When it comes to SEO, keywords are incredibly important. How to write an effective content edit.

SEO 52

SEO Google Engineering eBook 52

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Business Wire

JUNE 28, 2017

They are available for journalists and other news consumers to download in a hi-res format. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. 6/ SEO - Journalists love Google when researching data and info to write an article.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

The Resolution Blog

JUNE 17, 2015

Read on, then go and download the complete free e-book. As the blogger was paid for the post she is also required by Google to not only state that its sponsored but also to add a code to the URL link to Boots to stop any search engine optimisation (SEO) value being passed on. Ensure that you stay on the right side of Google.

Google 120

Google Guidelines SEO System 120

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 125

SEO Google Hotels Strategy 125

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. Medium is the place for some of the best writing out there by journalists with whom you’re already familiar via The Atlantic, Wired or the New Yorker. What is Medium?

Case Study 120

Case Study Writing SEO Social Media 120

Beyond PR

JULY 27, 2016

PR can even boost your SEO. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Prohibition

FEBRUARY 13, 2020

Your first step should be to decide your objective; are you looking to drive website traffic, convert sales, increase downloads, or maximise video views? Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Melissa Agnes

SEPTEMBER 4, 2020

If you choose to do it yourself, ReputationDefender still offers you support by providing you with an extensive social media best practice guide that offers additional SEO best practice tips to help you strengthen your rankings and results on your own. Not a one-size-fits-all approach: You’re unique, so should be your professional brand.

Brand 234

Brand Branding Reputation Crisis 234

Cision

NOVEMBER 7, 2016

There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective). Download this free guide for step-by-step instructions that will establish your authority and expand your reach with content.

How To 308

How To Tools SEO System 308

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. ” Came the reply: “I’m just downloading my emails. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. You’re a public relations practitioner.

Digg 104

Digg SEO System Reddit 104

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. Do they download an asset, like a white paper?

Google 134

Google Banking Engineering Web 134

Critical Mention

DECEMBER 10, 2021

Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Users can monitor audience and publicity values for podcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Any pet peeves with PR people?

Meeting 93

Meeting Media Journalism Education 93

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JUNE 7, 2022

SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60. The full report is ungated and freely available for download. At the time of this writing, the company’s stock (TSX:QFOR) is trading at $4.74 See it here.”.

Software 86

Software Pitching Internal International 86

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Stuart Bruce

MAY 20, 2015

It covers everything from SEO and improving writing to influencer identification and content curation. You can download it here and over the next three weeks each chapter will be published individually as a blog post on the PRstack site. My #PRstack is free and distributed under a Creative Commons license.

Tools 60

Tools eBook SEO Blogging 60

Cision

JUNE 25, 2015

Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. Tell us what sets you apart in the comments.

eBook 66

eBook Video YouTube SEO 66

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. So you set about writing up a great press release about it. 5 Incredibly Annoying Press Release Writing Habits.

Writing 45

Writing SEO Report Blogging 45

PR 20/20

MAY 22, 2018

And it’s easy to doublethink our way into believing that patchwriting is good writing. Write out your value proposition if necessary. Break content creation into phases : brainstorming, outlining, writing, editing, whatever’s necessary. Writing time should be sacred, not something you do in between Facebook breaks.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Critical Mention

JANUARY 8, 2019

There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. Given that Google is responsible for 94 percent of organic traffic according to Web Presence Solutions, companies are constantly aiming to boost their SEO rankings. Develop your own pitch style. Until next time!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Choose your size and download. I’m writing this text now in Hemingway. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. In particular, search engine optimization (SEO) is a big part of our approach. So we start by thinking: What do we want to write?

Marketing 74

Marketing SEO Trade Shows Technology 74

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. They rely on excellent writing and storytelling; and. It’s not a content marketing goal or a PR goal.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release. Of course, press release approaches must vary.

Content Marketing 40

Content Marketing Marketing SEO Web 40

The Resolution Blog

APRIL 23, 2018

If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box. You can download CSV files of clip data including traffic, domain authority and social shares which means you can remove the danger of human error. This can seriously impact your reach. Did you log the URL of the piece?

Data 120

Data Measurement Examples Tools 120