Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Beyond PR

JULY 27, 2016

PR can even boost your SEO. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. Do they download an asset, like a white paper?

Google 140

Google Banking Engineering Web 140

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 146

Study Media Relations Media Measurement 146

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box.

Data 120

Data Measurement Examples Tools 120

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Develop your own pitch style. Create quality website content. Until next time! Critical Mention.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Waxing UnLyrical

SEPTEMBER 21, 2010

, and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. These nuggets and much more can be yours for the asking when you download the transcript of #measurepr, the Don Bartholomew edition (round 2). Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 23, 2010

Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. It’s free! What’s to think about?! Wanna Subscribe?

Measurement 58

Measurement Tourism Community Social Media 58

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. PR Measurement: A Pulse Check on How Communicators Show Value. Indeed, I agree. 4) Focus on efficiency.

Agency 99

Agency Trends Marketing Survey 99

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help? Regardless, thanks for visiting!

Blogging 71

Blogging Twitter Creativity Facebook 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

NOVEMBER 29, 2022

Most applicants cited SEO as their only distribution channel. And the measures of success cited were typically backlinks and organic search traffic. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Many of the goals centered around ranking on Google for certain keywords.

Content Marketing 131

Content Marketing B2B Marketing eBook 131

Contently - Strategy

OCTOBER 4, 2023

From Crafting Quality Content Marketing Solutions… Content marketers never run out of topics to write about. And you have to do the hard work of understanding the different journeys customers take and the individual content pieces that need to be created and measured,” shares Heidersbach.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “Writing makes me aware. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 26, 2011

a business wants to take the time to to do this with me and I just so happen to promote or write a status update about them because I FEEL LIKE IT then so be it - thats the point of social media. I know the AdOn gets downloaded almost 1 million times per week. Will be curious how this goes. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). 20) Mack Collier. Fan-Damn-Tastic Marketing Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Waxing UnLyrical

SEPTEMBER 2, 2010

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Twitter 82

Twitter Resources Conference Facebook 82