Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3) Earned media improves advertising effectiveness. Be smart about it. emphasis added].

Study 146

Study Media Relations Media Measurement 146

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. They rely on excellent writing and storytelling; and. It’s not a content marketing goal or a PR goal.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. So you set about writing up a great press release about it. 5 Incredibly Annoying Press Release Writing Habits.

Writing 45

Writing SEO Report Blogging 45

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The same was pretty much true of PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. Digital advertising and cross-promotion of content across owned channels: also useful, but still not enough. It could direct audiences to read/download another piece of content or subscribe to your blog/newsletter.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 99

Agency Trends Marketing Survey 99

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. The Aesthetics of Text: Writing Readable Blog Posts. You need digital advertising for PPC and social ads. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). With that in mind, feel free to download our own press release background document here. How to write a press release. This can hurt your SEO and confuse readers who regularly follow the company.

SEO 204

SEO Writing Advertising Advertising 204

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

NOVEMBER 29, 2022

Most applicants cited SEO as their only distribution channel. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone.

Content Marketing 131

Content Marketing B2B Marketing eBook 131

Cision

DECEMBER 28, 2015

App Card: A Card to detail a mobile app with direct download. For WordPress users, the free Yoast WordPress SEO plugin allows for very easy set-up of Twitter Cards metadata. Twitter is under enormous scrutiny to generate revenue to boost their stock price and needs to grow its user base while generating greater advertising revenue.

Twitter 120

Twitter Brand Branding Customer Service 120

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. High Income Business Writing. 29) John Dennis. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

AUGUST 13, 2018

How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. Click the SEO Toolbar chrome extension while on the SERP. Review the SEO Toolbar overlay to look at the DR of the listed sites, visiting only those that meet or exceed your authority criteria. Sponsored Posts.

Google 118

Google Measurement Advertising Advertising 118