ImPRessions - Crenshaw Communications

MARCH 15, 2016

Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. Medium is the place for some of the best writing out there by journalists with whom you’re already familiar via The Atlantic, Wired or the New Yorker. What is Medium?

Case Study 120

Case Study Writing SEO Social Media 120

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media.

Technology 170

Technology Publicity Software Pitching 170

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

MAY 7, 2019

Here are a few examples: Branded anchor text for this site: Sword and the Script Media ; Keyword anchor text for this site: public relations ; and. Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz.

Google 140

Google Banking Engineering Web 140

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Any pet peeves with PR people?

Meeting 93

Meeting Media Journalism Education 93

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media Reputation 79

Critical Mention

JANUARY 8, 2019

There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. Sharing on social media. Social media also bodes well for publishing your own news. On the major social media channels, you specify who you want to target and run ads. Until next time!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 83

Meeting Automotive Media Transportation 83

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. ” Came the reply: “I’m just downloading my emails. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. You want to learn. Andy Crestodina.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. As I write this post, the current asking price on OpenSea is $36,099.60.

Software 85

Software Pitching Internal International 85

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Ask questions on social media. Share the right content on the right social media network. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Social media, yes. They rely on excellent writing and storytelling; and.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

MAY 11, 2019

Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources. Traffic from earned media was 56% more likely to complete a goal (i.e. registrations, subscriptions and downloads) and these sessions lasted 33% longer. 3) Earned media improves advertising effectiveness.

Study 146

Study Media Relations Media Measurement 146

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on.

Measurement 49

Measurement Analytics Google Agency 49

PR Fuel

SEPTEMBER 14, 2020

It’s 3 marketing purposes are: Let the media know about an event/launch in the hopes they’ll get the word out. To share information about your business hoping a reporter will write a story on it. To promote your appearance on the internet with websites, social media, blogs, etc. Press Release Benefits.

Small Business 59

Small Business Blogging SEO Engineering 59

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Choose your size and download. I’m writing this text now in Hemingway. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Beyond PR

NOVEMBER 1, 2016

An MNR is a branded webpage that is a combination of text and multimedia assets designed to increase visibility and engagement through various distribution and social media channels. Moreover, a mobile site makes it easily shareable on social media platforms. It is algorithm friendly, and in turn helps to improve SEO.

Web 40

Web Mobile SEO Technology 40

Waxing UnLyrical

APRIL 22, 2015

No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. You talk to a sophisticated audience…so you have to write with lots of jargon and smart-sounding language, right? No comments. No new traffic. Short posts.

Blogging 40

Blogging How To Writing Google 40

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Beyond PR

SEPTEMBER 8, 2016

When Lars Silberbauer , LEGO’s Global Senior Director of Social Media & Video, took us inside the brand’s strategy, he explained that they focus on creating high-quality content with solid storylines and the best story-makers (LEGO movie, anyone?). Write about the thing, not the keyword string. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

DECEMBER 23, 2010

See for yourself, if you’d care to download the transcript of the final 2010 #measurePR chat. was that it spurred Matt LaCasse to write about how paywalls might impact the practice of public relations. It’s inspiring smart folks like Matt to write more about our field. Have a question for him? Wanna Subscribe?

Pitching 60

Pitching Measurement Writing Twitter 60

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). With that in mind, feel free to download our own press release background document here. How to write a press release. This can hurt your SEO and confuse readers who regularly follow the company.

SEO 204

SEO Writing Advertising Advertising 204

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# He does his best to stay informed on politics, tech, music, cultures, and social media. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Herwin Icasiano is a recent Stanford University graduate.

Blogging 71

Blogging Twitter Creativity Facebook 71

The Resolution Blog

MARCH 25, 2019

This means you’ll garner ideas that are both meaningful for your info-hungry audience and great for SEO. Just plug in a topic you want to find influencers for and you’re instantly presented with a list of key people, along with how many social media followers they have. BuzzSumo lets you run 3 free searches a day.

Tools 120

Tools Google Social Media Writing 120

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. And it’s even more multi-faceted than Adrian writes. You can download the first chapter for free. ” Dave, the PR: Spot on, Aadriiaaaan. 2: On That Mule-Like Instinct.

How To 65

How To Meeting Creativity Agency 65