Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . If it makes people nervous, how do we overcome those fears and add value beyond SEO. .

SEO 125

SEO Google Hotels Strategy 125

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 170

Technology Publicity Software Pitching 170

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

The Resolution Blog

JUNE 17, 2015

Read on, then go and download the complete free e-book. We know the above blog post from Really Ree is a paid promotion as she stated that it's a sponsored collaboration with Boots. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google Guidelines SEO System 120

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. ReputationDefender also has a Self-Help resource center on its company blog, where you can find downloadable guides and hundreds of long-form blog articles with practical tips.

Brand 234

Brand Branding Reputation Crisis 234

Beyond PR

JULY 27, 2016

PR can even boost your SEO. To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

Blogging 40

Blogging How To Writing Google 40

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. ” Came the reply: “I’m just downloading my emails. I’d even started a running blog to practice. You want to learn.

Digg 104

Digg SEO System Reddit 104

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges.

Google 71

Google SEO Tools Pitching 71

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. Win at SEO. SEO is important, and should be considered carefully. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective).

How To 308

How To Tools SEO System 308

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. Tell us what sets you apart in the comments.

eBook 65

eBook Video YouTube SEO 65

Stuart Bruce

MAY 20, 2015

It covers everything from SEO and improving writing to influencer identification and content curation. As an example you can also subscribe to my free Future of PR magazine where I distribute the best articles and blog posts on modernised PR, along with content published on my own blog and other PR and business titles.

Tools 60

Tools eBook SEO Blogging 60

Cision

JUNE 25, 2015

Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage. Explain more in a blog post and post to your site. 500|5000 list). Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JUNE 7, 2022

SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60. The full report is ungated and freely available for download. At the time of this writing, the company’s stock (TSX:QFOR) is trading at $4.74 See it here.”.

Software 85

Software Pitching Internal International 85

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. So you set about writing up a great press release about it. 5 Incredibly Annoying Press Release Writing Habits.

Writing 45

Writing SEO Report Blogging 45

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. CoSchedule Blog Post Headline Analyser. For blog posts, but use it for any communication.

eBook 68

eBook Engineering Tools Case Study 68

PR 20/20

MAY 22, 2018

As seen in this PR 20/20 blog post , patchwriting isn’t full-on plagiarism. And it’s easy to doublethink our way into believing that patchwriting is good writing. Write out your value proposition if necessary. Break content creation into phases : brainstorming, outlining, writing, editing, whatever’s necessary.

Content Marketing 79

Content Marketing Writing Tools eBook 79

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. In particular, search engine optimization (SEO) is a big part of our approach. So we start by thinking: What do we want to write?

Marketing 74

Marketing SEO Trade Shows Technology 74

Critical Mention

JANUARY 8, 2019

There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. To connect with journalists, you can offer to guest blog for their publications as a subject matter expert, so when the time comes around for them to publish your news, you would have already built a connection.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

PR Fuel

SEPTEMBER 14, 2020

To share information about your business hoping a reporter will write a story on it. To promote your appearance on the internet with websites, social media, blogs, etc. Put them in your media, blog, or news sections. You can use the content from your press releases to expand into extra blog content. Using a Service.

Small Business 59

Small Business Blogging SEO Engineering 59

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. When you want to see press releases for the record, you don’t want blogs. Be smart about it.

Study 146

Study Media Relations Media Measurement 146

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release. Of course, press release approaches must vary.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. And the more backlinks you get, the better your SEO becomes, which again, is something we measure intrinsically as part of our PR campaigns. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. This blog post showed me another way. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. It is algorithm friendly, and in turn helps to improve SEO. Google has expressed its preference for sites built with RWD.

Web 40

Web Mobile SEO Technology 40

Sword and the Script

MAY 27, 2017

Now I’m a flag-waving registered voter, but nobody wins political arguments in blog comments or on Facebook, so the chances of winning both these arguments, and new customers, is unlikely. Mike Masnick writes in a rather unsettling rant on TechDirt , that the current effort to kill net neutrality is a cleverly fabricated illusion.

Marketing 62

Marketing Web Writing Video 62

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Write about the thing, not the keyword string. Take a second to slow down. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

SEPTEMBER 21, 2010

These nuggets and much more can be yours for the asking when you download the transcript of #measurepr, the Don Bartholomew edition (round 2). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. Use your time more effectively? 1: Sarah Arrow.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154