Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Software Media Analytics 397

Onclusive

JUNE 26, 2019

Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle.

Leadership 285

Leadership Technology Measurement Tools 285

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience. 1) A Difference in Communications Goals.

Technology 128

Technology Study Communications Survey 128

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Publicity 256

Publicity Brand Branding Storytelling 256

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. This ebook is an introduction to the basics for running a newsroom for international audiences. PressPage provides the global newsrooms for Toyota, CBRE, Velux, Logitech, Mercedes, EPSON and many more.

eBook 87

eBook Internal International Mobile 87

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. The post QR Codes: How to Use a QR Code in a Public Relations Campaign appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Publicity 88

Publicity How To Consumer Print 88

Stephen Waddington

NOVEMBER 11, 2020

You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. Communication Capabilities 1. To identify and address communication problems proactively 3.

Tools 115

Tools Publicity Ethics Google 115

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. Vice President, Marketing Technology. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Deirdre Breakenridge

SEPTEMBER 21, 2015

As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. But now, with the Umbrella Model of Public Relations , we have a tool to solve them. To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link].

Publicity 150

Publicity Corporate Tools Agency 150

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. Not every sector is exciting or accessible, especially in B2B technology. Get personal.

How To 310

How To Transportation Software Employee 310

Bianchi Biz Blog

APRIL 25, 2024

Contact Emma-jane.dinan@terrapinn.com or download the brochure to find out more: [link] Author: Emma-Jane Dinan Emma-Jane is general manager at MOVE GLOBAL EVENTS The post MOVE is Mobility Reimagined: 5 Reasons to Attend the #1 Urban Mobility Show appeared first on Bianchi PR. Interested in joining the showcase?

Mobile 63

Mobile Transportation Automotive Policies 63

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. Comms pros can find more resources on the topic here. In 2024, more than 50 countries worldwide are in election cycles.

Education 94

Education Resources Interviews Study 94

Shift Communications

JULY 5, 2016

Public relations as it was, as it had been prior to the past decade, is dead. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. So, should we public relations professionals simply hang up our hats? We must reinvent public relations.

Publicity 110

Publicity eBook Analysis Google 110

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? . million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 1) What do Public Relations Salary Ranges Look Like in 2019? The median salary for public relations professionals in the last 12 months came in at $95,000. Click To Tweet.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 132

SEO Content Marketing Marketing Software 132

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. It’s a noisy and competitive word in technology. (As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. It’s a noisy and competitive word in technology. (As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Axia PR

OCTOBER 7, 2020

As a public relations professional, it’s our job to stay up-to-date on the digital world. It is important to familiarize yourself with new trends and the tools and technology needed to succeed on social media. For example, WhatsApp has seen a huge increase in downloads due to the COVID-19 pandemic. billion active users.

Social Media 62

Social Media Media Facebook Trends 62

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Don’t miss out download now. All publicity is good publicity or is it?

Tools 136

Tools Publicity SEO Measurement 136

5W PR

APRIL 30, 2023

Likewise, a technology company and a mental health organization can raise awareness and reduce stigma through a mental health awareness campaign. Downloadable materials, such as brochures or guides, can also provide valuable information and support. They can also sponsor mental health initiatives or campaigns.

Marketing 88

Marketing Resources Exercises Education 88

Landis PR

OCTOBER 30, 2023

Download the AI compliance checklist for PR pros now. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Looking to develop AI compliance guidelines for your organization? What is AI compliance?

Privacy 64

Privacy Guidelines Ethics System 64

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Include a link where followers can download the full reports that will hopefully generate more biz leads! . Showcase your product with visuals . Tell customer stories. Like other platforms, Instagram uses hashtags very successfully.

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

JULY 26, 2017

As professionals who are Accredited in public relations can attest, earning your APR credential isn’t an easy feat. I had been thinking about earning my APR for some time,” said Carver, who has been working in public relations for seven years. “I But technology has really progressed. was born blind. Ann Peru Knabe, Ph.D.,

Study 126

Study Public Affairs Software Nonprofit 126

Scott Public Relations

MARCH 4, 2020

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Stephen Waddington

AUGUST 26, 2020

The 18-page document advocates that for public relations teams to be part of the teams building algorithms. New laws or regulations are unlikely to keep pace with modern technologies and that knowledgeable PR professionals are needed to ensure that algorithms don’t discriminate or harm individuals.

Ethics 140

Ethics Guidelines Data Education 140

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Vice President, Marketing Technology. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161