Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Louis area.

Travel 78

Travel Pitching Hotels How To 78

PRSay

MAY 22, 2020

Among them, a clear picture emerges of when, where and how journalists prefer to be pitched. When is the best time to pitch a journalist? When it comes to getting your pitch to stand out in a journalist’s inbox, timing is everything. To that end, most journalists (64 percent) told us that they prefer to be pitched before noon.

Pitching 175

Pitching Journalism Survey Report 175

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom.

Publicity 256

Publicity Brand Branding Storytelling 256

OnePitch

SEPTEMBER 8, 2022

Even though we’re a completely integrated agency, our roots have largely been in public relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in a pitch? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!).

Pitching 130

Pitching Television System Local 130

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Often we are asked if there is a standard format for writing a media release.

Media 89

Media eBook Survey Travel 89

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Even my public-facing Facebook page has that info. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day. What Is a Media Pitch?

Pitching 101

Pitching Media Writing Interviews 101

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. And make sure when you pitch the story you mention that this topic has hundreds of thousands or millions of views on TikTok. Anyone can get publicity!

Trends 246

Trends Television Exercises Pitching 246

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. Anyone can get publicity! things that you need to be pitching the media. What do you solve.

Industry 130

Industry Pitching How To System 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. Considering they actually close their publications four months out, I was out of luck! What can you speak to?

Pitching 130

Pitching System Google Local 130

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. .” Like and share their posts. Comment when relevant. Always be prepared for your media interview.

Television 221

Television Pitching Interviews Radio 221

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch.

Pitching 91

Pitching How To Media eBook 91

PR for Anyone

MAY 26, 2022

That’s the key to succeeding in public relations. Here’s a short 1:32 second video on pitching the podcast to help you with this. The same is true for trade publications. PR Myth #3 – Publicity Generates Sales. Anyone can get publicity! And it doesn’t matter if they have 1,000 downloads.

YouTube 130

YouTube Pitching Video System 130

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? If not, download it right here ! If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” For “deals” shopping app Retale, we’ve made media noise each time we hit a downloads goal.

Publicity 149

Publicity Insurance Insurance Interviews 149

PR for Anyone

AUGUST 26, 2021

Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. If you like this, you’d like to learn more about connecting with influencers or building your brand or landing in the media, download our free blueprint at CaptivateandCashin.com/Blueprint. There’s no cost to download it.

How To 234

How To Brand Branding Financial 234

PR for Anyone

JUNE 9, 2021

Her passion for her town turned into quite a bit of amazing publicity for her. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Please download our free blueprint at. How to pitch the media. PR FOR ANYONE. It really is PR for ANYONE. The system works! Hi everybody.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

JULY 14, 2021

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. It’s not just ,and you can watch the media you’ll see it, it’s not just a sales pitch about you or your business. It’s time for you to share it with the world. It really is PR for ANYONE. The system works!

Pitching 130

Pitching System How To Sports 130

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . When pitching to journalists, focus on customer stories that prove the value of your solution or product. Understand How Different Publications Engage Different Audiences. Even the largest publications are not the ideal way for every startup to reach their desired audience.

How To 221

How To Media Training Storytelling Financial 221

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. But with PR attribution, you can see how your efforts affect goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

JANUARY 5, 2021

Onclusive’s Author Intelligence , ranked #2 with over 2 million journalists, bloggers, and influencers across the globe, is the only solution that allows you to identify authors and publications with the biggest impact on your business – driving the most website traffic, social amplification, brand interactions, and revenue.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Being aware of the push-and-pull of pitching (responding to existing opportunities while also proactively advocating for experts) is only the first step.

Pitching 75

Pitching Media Leadership Examples 75

PR for Anyone

JUNE 16, 2021

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So that is this week’s Free Publicity FridayPR Tip. We have a free blueprint that you can download its at CaptivateandCashin.com/Blueprint. PR FOR ANYONE. It really is PR for ANYONE. The system works! Transcript.

Energy 130

Energy How To Industry Social Media 130

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. The endless media pitch calling and subsequent rejections were exhausting.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

Download the Slack mobile app for iOS and Android. Share webpages faster – Often, PR pros will want to share an article with the team to discuss how to create new reactive pitches based on news. But there are so many tips and tricks people aren’t using that could help them work harder and smarter.

Mobile 310

Mobile Meeting Customer Service Survey 310

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Invest in relationships. Author Kara Alaimo, Ph.D.

Local 216

Local Government Community Corporate 216

The Resolution Blog

JANUARY 8, 2018

It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Don’t miss out download now. All publicity is good publicity or is it?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MARCH 30, 2021

This runs counter to current trends among the general public – but that’s a different blog post. Most reporters are not receptive to pitches on Twitter. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email. Tend to it diligently as reporters change beats and publications often.

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. There’s a lot of competition and everything isn’t a pitch. Be more strategic.

Media Relations 111

Media Relations Media Survey Pitching 111