Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Even my public-facing Facebook page has that info. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Her passion for her town turned into quite a bit of amazing publicity for her. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. PR FOR ANYONE.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. That’s why it is important for you to make the effort and follow your pitch up.

Pitching 91

Pitching How To Media eBook 91

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

JANUARY 5, 2021

Media Database A robust media database powers another communications and PR cornerstone – media relations. It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? If not, download it right here ! If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Most reporters are not receptive to pitches on Twitter.

Social Media 111

Social Media Report Survey Media 111

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Conversely, don’t disregard publications that aren’t currently covering your niche.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

JULY 20, 2016

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches.

Media Relations 40

Media Relations Media Local Healthcare 40

Bianchi Biz Blog

APRIL 17, 2023

What advice do you have for PR people that want to pitch you? Familiarize yourself with our publication and the types of stories we cover. Provide enough details to give a good idea of what you’re pitching and how it’s relevant. Also, not providing relevant images or including a link to download them upfront can be frustrating.

Engineering 78

Engineering Automotive Agriculture Media 78

Cision

AUGUST 28, 2017

“Get to the heart of what your press release is really about in the headline,” Carrie Winans, public relations officer for SmartSign says. Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists want to know. “I

Writing 258

Writing Newspapers Retail Groups 258

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” Owned media channels, such as corporate blogging , are excellent alternatives.

Report 71

Report Media Survey Pitching 71

Solo PR Pro

DECEMBER 8, 2020

Not only can taking a long-term approach to your public relations efforts help increase effectiveness, it also allows you to better plan for integrated communications efforts and better align your PR plans with your client’s business objectives. Download our Timeline Template and Sample Timeline to get started today !

Social Media 68

Social Media Pitching Writing Measurement 68

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. Without a strong, clear identity, a destination can easily become lost and blend into the ‘sea of sameness.’

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

NOVEMBER 10, 2016

And although communication is the one skill every public relations professional must have, we’ve all been guilty of missing the mark one time or another. However painful it is to admit, the reality of media relations is that you can’t control everything. Targeting your media outreach isn’t a new concept.

Media 77

Media Pitching Resources Media Relations 77

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. And remember, a journalist liking your pitch is just the first step. Distributing pitches are less complicated than choosing the right distribution channels.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Beyond PR

APRIL 24, 2018

Don’t spread fake news by pitching a half-baked story! Make sure your own sources are reliable before you pitch journalists. Nearly as important is tailoring your pitches to their beat. As many pitches as journalists receive, they simply don’t have time to field inappropriately targeted pitches. About Nick Bell.

Media 75

Media Survey Pitching Journalism 75

Bianchi Biz Blog

MARCH 7, 2022

Ultimately though, I decided I liked the idea of being immersed in an industry in a way only trade publications can immerse you. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. I haven’t looked back since.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I was named research editor, focusing on research for several Bobit fleet publications and worked my way up through the editorial ranks to become lead editor of Work Truck. What advice do you have for PR people that want to pitch you? Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 23) “Organic media relations is MUCH harder these days.”.

Corporate 74

Corporate Communications Survey Employee 74

Public Relations Sydney

SEPTEMBER 8, 2014

A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. There are a number of benefits from getting PR consulting from a well-respected PR agency.

eBook 84

eBook Agency Advertising Advertising 84

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Mindful Marketing

JANUARY 12, 2017

This distinction comes in handy when a company is covered in or contributes to the same publications often, and helps narrow topics and types of coverage that resonate most with specific audiences. I then entered all the campaign criteria for the company – messages, keywords, publication tiers, spokespersons, etc.

Measurement 60

Measurement Analytics Agency Data 60

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Cision

JUNE 17, 2015

Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

Beyond PR

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic.

Strategy 64

Strategy How To SEO Engineering 64

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Burrelles Fresh Ideas

JUNE 6, 2023

An official statement from AI experts and public figures stated, “mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.” Imagine your grandpa trying to download software on his new iPhone, and you get the picture.

Communications 40

Communications Marketing Technology Data 40

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times. Blanket pitches are focused on output and billable hours.

Pitching 40

Pitching Radio Interviews Writing 40