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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. She pitched it to her editor who loved it too and they wrote an article about me.

Publicity 331
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What journalists need from PR pitches

Presspage

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Personalize your PR pitches.

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Media release template: Download your FREE media release template

Public Relations Sydney

Or perhaps you want to pitch a story to a journalist or publication? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Often we are asked if there is a standard format for writing a media release.

Media 89
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Use backward goal-setting when creating your strategy. Many may want to get in front of potential investors.

Strategy 287
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What is a Media Kit? And how do you create one?

Presspage

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68
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Why Every Company Needs Media Monitoring

Beyond PR

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73
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When to write a media release

Public Relations Sydney

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45