Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 2 - Showcase your global media contacts Getting personal will set you apart from the crowd when building better media relations.

eBook 87

eBook Internal International Mobile 87

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Listen to the entire show above to hear our full conversation, or download the show here to listen later.

Analytics 120

Analytics Media Relations Media Software 120

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

Study 138

Study Media Relations Media Measurement 138

Melissa Agnes

JANUARY 25, 2015

Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists. The benefits that media relations offer as a crisis preparedness strategy.

Media Relations 100

Media Relations Crisis Media Crisis Management 100

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 127

Twitter Survey Journalism Social Media 127

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

JANUARY 5, 2021

Media Database A robust media database powers another communications and PR cornerstone – media relations. With a powerful integration of media monitoring, measurement, PR analytics, media database and newswire distribution, Onclusive is the most complete platform in the business.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Wadds Inc.

FEBRUARY 8, 2023

The role of public relations in managing a crisis situation is recognised with respondents acknowledging its contribution to the COVID-19 pandemic. The majority of UK directors associate public relations with media relations and promotional activity. This view is typical.

Report 105

Report Publicity Public Affairs Crisis 105

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Beyond PR

JULY 18, 2016

5 Tips from Our Media Relations Expert in Brazil. Jana Weigel, PR Newswire’s Director of Media Relations for Latin America, offered some advice to communicators looking for coverage in Brazil. Based on what she sees in her day-to-day interactions with the media, here are tips for communicating with journalists in Brazil.

Media Relations 40

Media Relations Print Media Newspapers 40

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Rock the Status Quo

AUGUST 11, 2014

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 5 Tips for Twitter Effectively in Media Relations.

Social Media 108

Social Media Report Survey Media 108

Sword and the Script

AUGUST 6, 2020

SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document. Of course, we packed it with analysis, tips and tricks for overcoming the challenges.

Training 94

Training Trends Media Survey 94

Onclusive

FEBRUARY 2, 2022

These tools give you full control of your distribution strategy – you can package your documents and assets with your outreach, have your own online newsroom, or send your press releases via a content hub that houses all of your media-rich communications, downloadable images and your press contacts.

Pitching 195

Pitching Data Technology Storytelling 195

Beyond PR

JUNE 8, 2016

It will not just improve your media relations, but also the brand content you offer directly to online audiences. As you build relationships with the media, find out what they need and follow through with those elements. Just as today’s journalists are required to wear many hats, so are you. Learn more about data visualization.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

JUNE 11, 2020

Detailed demographics are included at the end of the report, which can be freely downloaded on SlideShare. You are invited to join us to review this finding – and other findings – revealed in the survey. to 1:00 p.m.

Survey 88

Survey Ethics Media Relations Report 88

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” FIR Network).

Survey 129

Survey Communications Measurement Internal 129

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. Please download our free blueprint at.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Business Wire

APRIL 3, 2017

It’s the media that delivers your communication to their audiences, audiences that tune in expecting trustworthy content. Media relations is as vital as the news being issued in the first place and for this reason, understanding the habits of journalists and reporters goes a long way in getting your news to its intended target audience.

Survey 150

Survey Engineering Report Google 150

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Cision

JULY 25, 2017

Free tools like HARO and ProfNet give entrepreneurs, small businesses, or anyone working with a shoe-string budget the opportunity to earn media coverage and get valuable backlinks to their websites on relevant outlets that matter to their target audiences. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Constantly merchandise positive PR results.

Publicity 256

Publicity Brand Branding Storytelling 256

Beyond PR

JULY 20, 2016

Your media outreach strategy should align with your approach to how you create and promote content for your blog, email campaigns, social media, events, etc. This consistency will reinforce your message with your audience and increase your chances for conversion.

Media Relations 40

Media Relations Media Local Healthcare 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

Cision

OCTOBER 17, 2017

82 percent of journalists say PR professionals can improve by researching and understanding their media outlet. Every time you see a story that relates to your business or platform, add that reporter to a list and follow their social media accounts.” Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

Sword and the Script

JUNE 23, 2020

These companies develop media monitoring tools that can tell you if a third-party mention leads to an action on your website – even days or weeks later. The full survey results are embedded below and can be freely downloaded from SlideShare. >>> Looking for a B2B tech PR with expertise and execution?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. 22% said conversions/registrations/downloads. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” And then the podcaster will get more downloads and be able to present that higher number to advertisers.

Pitching 87

Pitching Nonprofit Media Relations Social Media 87

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? 9) Conversions / registrations / downloads: 33%. The entire report is embedded below and is freely available for download on SlideShare. On donations? And on and on. 2) Impressions: 66%.

Measurement 116

Measurement Communications Survey Web 116

Cision

AUGUST 23, 2016

Just like email pitches, press release distribution, and other PR tactics, social media must be a part of your media relations strategy. Using your media database , research where your target audience spends their time online, and then spend time there too.

Journalism 120

Journalism Social Media Study Media 120

The Resolution Blog

MAY 24, 2017

KPI: 1,000 downloads What was so good about the campaign? We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Gisele Navarro, head of media relations at Neomam Studios reveals the tech secrets behind her team’s success here.

Measurement 136

Measurement B2B Google Financial 136

ISEBOX

MARCH 14, 2016

I was introduced to Visit Philly’s Media Relations Director, Cara Schneider, three years ago through a mutual friend. Second, they had no idea if anyone was actually downloading their video content. And even better, the team at Visit Philly will know exactly who has downloaded the content, name, email time and which video.

Small Business 70

Small Business Google Video Journalism 70

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Public Relations is Not Media Relations. Media relations is not public relations.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85