Cision
MARCH 3, 2016
Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.
Cision
SEPTEMBER 20, 2016
Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience.
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Sword and the Script
SEPTEMBER 14, 2019
Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. What can PR do about it? Original research has the most appeal. “39% Check out our services.
Rock the Status Quo
FEBRUARY 23, 2015
Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? Good stuff, Cyberalert!
PRSay
OCTOBER 2, 2019
Their takeaways are applicable to any communications teams looking to reinvigorate their current media relations and audience activation process. CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. CHALLENGE: Lack of resources.
Stephen Waddington
JULY 11, 2017
The 136 page report is available as a free download. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 1 Visualisation in communication. 1 Visualisation in communication.
MaccaPR
NOVEMBER 20, 2018
See this form (at right) that Frito Lay threw up as an obstacle for journalists, which provides no idea of how long a response will take and with whom the media can follow-up with if they’re on deadline. Strip out the form or anonymous email address and add a name and direct phone number of a media relations professional. #2
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