ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” Most are based in the U.S.

Survey 132

Survey Communications Measurement Internal 132

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Beyond PR

JULY 18, 2016

5 Tips from Our Media Relations Expert in Brazil. Jana Weigel, PR Newswire’s Director of Media Relations for Latin America, offered some advice to communicators looking for coverage in Brazil. Based on what she sees in her day-to-day interactions with the media, here are tips for communicating with journalists in Brazil.

Media Relations 40

Media Relations Print Media Newspapers 40

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. 9) Conversions / registrations / downloads: 33%. On donations? And on and on. 2) Impressions: 66%.

Measurement 118

Measurement Communications Survey Web 118

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. 1: What services do you require? 1: What services do you require?

Marketing 168

Marketing Policies Agency eBook 168

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Job one in media relations is to scour media lists and keep them up-to-date and accurate. Download our free tipsheet, 5 Pitches That Work And Why. .

Pitching 149

Pitching Sports Print Creativity 149

Cision

SEPTEMBER 20, 2016

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. First, though, put down your phone.

Infographics 120

Infographics Social Media Media Journalism 120

The Resolution Blog

MAY 24, 2017

KPI: 1,000 downloads What was so good about the campaign? We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. As our analyst herself says: “Yes, anyone can be a media analyst. we hear horror stories of evaluation statistics being ‘massaged’ to meet client need.

Measurement 136

Measurement B2B Google Financial 136

Cision

NOVEMBER 15, 2016

Drop the too-long and too-confusing domain that you bought in 1999 and trade it in for a snappy, new ‘dot-media’ (.media) media) or ‘dot-agency’ (.agency) agency) domain. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 129

Technology Study Communications Survey 129

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Marketing attribution for earned media.

Technology 169

Technology Publicity Software Pitching 169

Public Relations Sydney

SEPTEMBER 8, 2014

You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. There are a number of benefits from getting PR consulting from a well-respected PR agency. These include: Credibility - Public relations holds a powerful position in the communications suite.

eBook 84

eBook Agency Advertising Advertising 84

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

AUGUST 23, 2022

Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers. The full report is freely available on SlideShare: The 5th Annual JOTW Strategic Communications Survey for 2022 and can be viewed or downloaded without registration.

Survey 139

Survey Media Report Journalism 139

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. Do they download an asset, like a white paper? Need a PR agency partner with digital savvy?

Google 134

Google Banking Engineering Web 134

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. There is no standard formula: Different PR agencies employ different formulas when calculating ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Or use these events to drive media relations and community conversation. Content downloads. Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

MAY 29, 2018

Also see these related posts: Is Media Relations Getting Harder? We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”. 19) “Numbers on social media don’t necessarily mean message throughput.”. 20) “We do not control the message.”.

Corporate 74

Corporate Communications Survey Employee 74

Mindful Marketing

JANUARY 12, 2017

In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Creating a new agency revenue stream: SeeDepth offers an agency pricing structure that easily accommodates the ebbs and flows of agency activity. By Seedepth. GUEST POST by Mikala Vidal.

Measurement 60

Measurement Analytics Agency Data 60

Public Relations Sydney

OCTOBER 19, 2014

This is essential for good media relations. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. For more great tips download our free PR eBook by clicking the button below.

Pitching 91

Pitching How To Media eBook 91

Sword and the Script

APRIL 11, 2017

See these related posts: . How Frothy Words Drive PR and Media Coverage. Media Relations: Proven Ways to Get More Out of It. How to Generate Media Referenceable B2B Customers with a Blog. Most reporters prefer that PR pitches or outreach is conducted by email, as opposed to over the phone or through social media.

Report 71

Report Media Survey Pitching 71

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. Always make sure your metrics map back to the objectives outlined in your plan. Leslie Clavin.

Company 60

Company Analysis Healthcare Product Launch 60

Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. Some 90% said media relations efforts were at least somewhat effective and about one-third (29%) said earned media was very effective. Give our services a try.

B2B 85

B2B Media Survey Advertising 85

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The whole rigmarole could have been avoided had someone at some point done some very simple research on me before sending the invite over.

Pitching 0

Pitching Journalism Writing Print 0

Shift Communications

NOVEMBER 4, 2014

Have a social media question? Have a media relations question? Is there a person who in charge of executive schedules who will be your main coordinator for media briefings? The post The Recipe for a Good Kick-off Meeting appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Meeting 113

Meeting Course Communications Social Media 113

Beyond PR

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 64

Strategy How To SEO Engineering 64

Ethical Voices

AUGUST 22, 2022

After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. How am I engaging with respect to the agency of my audience, with respect to codes of civility? What happens when we actually base things on what we call attunement to audience agency? How am I engaging myself?

Ethics 75

Ethics Communications Agency Technology 75

Scott Public Relations

NOVEMBER 16, 2018

27% of respondents from governmental organizations reported they had been affected by fake news multiple times, while only 10% from private consultancies and agencies said the same. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

5W PR

DECEMBER 5, 2018

With a direct to consumer PR agency, businesses will have the guidance and insight they need to start creating plans that speak to their audience. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. Modernisation Ten years ago regional media relations was a strong area of business for a PR agency or national or regional organisation.

Analysis 60

Analysis Technology Tools Exercises 60

The Hoffman Agency

MARCH 11, 2020

Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. counterparts. Where to seat which reporter at the round table?

Pitching 36

Pitching Transportation Conference Report 36

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69