PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. The results found 61% of journalists get 100 pitches a week or more.

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Communications Conversations

FEBRUARY 15, 2017

–the Future of Influencer Marketing.” ” I was curious, so I downloaded the full report and checked it out. After all, Traackr is a IRM (influencer relationship marketing) platform. Because when asked who owns IM, a full 70 PERCENT said “digital marketing.” ” 16 percent. 16 PERCENT!

Marketing 84

Marketing Storytelling Study Data 84

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

OCTOBER 12, 2021

I often write about marketing surveys on these pages. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. On the other, IT projects have historically been pitched as yielding long-term savings. The full report is freely available for download here: The 2022 State of IT.

B2B 105

B2B Software Survey Study 105

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 88

Agency Energy Crisis Management Industry 88

Solo PR Pro

APRIL 27, 2021

In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire). In my corporate career I spent a few years in sales before moving into marketing, and learned valuable lessons that have helped me in every facet of my career.

How To 110

How To Internal International Pitching 110

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

JUNE 7, 2022

On one hand, dealmaking has brought sizable new competitors to the market. On the other hand, I also see an M&A, that looks to me, whether intended or perceived like it’s removing competitors from the market. That’s consistent with the feedback I’ve heard in the market about TVEyes. Pitching on Fridays. “We

Software 85

Software Internal International Pitching 85

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Stephen Waddington

MARCH 20, 2019

Indeed the Vuelio survey follows a spate of dodgy influencer marketing, with fake followers and non-disclosure two of the biggest issues facing the legitimacy of the industry. There’s an equal split between bloggers writing for personal reasons and writing professional blogs such as my own. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

PR Fuel

SEPTEMBER 16, 2021

Press releases are also important marketing tools. A call to action is a marketing strategy. The purpose of this marketing strategy is to encourage members of your target market to take some kind of action. You can think of a CTA as a sales pitch (although you would never want your call to action to sound sales-pitchy).

Writing 101

Writing Resources Social Media Creativity 101

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Solo PR Pro

DECEMBER 8, 2020

This first stage is typically where you will write up your full PR and marketing plan, establish what your tactics will be, and determine the Key Performance Indicators (KPIs) you’ll use to measure success. Download our Timeline Template and Sample Timeline to get started today ! Strategic planning. Message distribution.

Social Media 68

Social Media Pitching Writing Measurement 68

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Write a press release. If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

AUGUST 4, 2020

As such many of the PR tech vendors have brought features to the market for this purpose. The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.” c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. It could direct audiences to read/download another piece of content or subscribe to your blog/newsletter.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Critical Mention

JANUARY 8, 2019

In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. Develop your own pitch style. There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. Do not leave the journalist guessing! Until next time!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. The final option was to start building high quality links by writing useful content that interested others. I enjoy writing. Content Marketing' But it had several advantages other than SEO.

SEO 100

SEO eBook Google Engineering 100

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease.

Case Study 90

Case Study How To Study Pitching 90

Beyond PR

APRIL 24, 2018

Don’t spread fake news by pitching a half-baked story! Make sure your own sources are reliable before you pitch journalists. Nearly as important is tailoring your pitches to their beat. Despite the fact that so many journalists still rely on press releases, a lot of brands still miss the mark in writing them.

Media 75

Media Survey Pitching Journalism 75

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. But there are ways of social monitoring that many businesses don’t incorporate into their marketing and communications.

Social Media 120

Social Media How To Media Customer Service 120

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 75

How To Content Marketing Conference Analytics 75

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

PR Fuel

MAY 13, 2021

About 90% of marketers use digital content to approach customers. Before you start writing, it’s important to know how to submit a press release. That way, you can write the subject line with the reader in mind. Instead, referring to them by name indicates you’re writing the email with them in mind.

How To 76

How To Pitching Writing Social Media 76

Beyond PR

MARCH 11, 2016

From identifying a newsworthy story and determining the time of day that secures the most views to crafting a tweetable headline and choosing attention-grabbing multimedia, a lot goes into writing and distributing successful press releases. When it comes to photos, keep an eye on downloads as well as clicks.

Report 74

Report Video Measurement Travel 74

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. Your audience will come to expect it from your company.

eBook 66

eBook Video YouTube SEO 66