Remote PR Jobs

SEPTEMBER 25, 2023

These tips can save you time and transform a one-way download into a two-way exchange. We may not realize it, but when we write for other people, we are literally putting words in their mouths. To save you from wasting precious hours, consider interviewing your CEO before you start writing. Use their words, not yours.

Interviews 100

Interviews Writing Employee Groups 100

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. Before You Begin. Editorial Calendars.

Writing 100

Writing Blogging eBook Google 100

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 130

SEO Content Marketing Marketing Software 130

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective. AdWords has a few stipulations when it comes to writing ads. Amanda Grinavich.

Writing 60

Writing eBook Policies Advertising 60

Communications Conversations

FEBRUARY 15, 2017

–the Future of Influencer Marketing.” ” I was curious, so I downloaded the full report and checked it out. After all, Traackr is a IRM (influencer relationship marketing) platform. Because when asked who owns IM, a full 70 PERCENT said “digital marketing.” ” 16 percent. 16 PERCENT!

Marketing 84

Marketing Storytelling Study Data 84

Beyond PR

MARCH 8, 2016

Our downloadable guide to crafting press releases that drive earned media shows how to plan a compelling press release strategy. When writing a press release to promote your company’s news or marketing content, follow these tips to create a strong introduction that will hook the reader and give you the edge on discoverability.

Writing 75

Writing How To Strategy Twitter 75

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Cision

OCTOBER 14, 2016

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. Your campaigns likely aren’t doing poorly across all marketing channels, so it’s important to get to the bottom of which specifically aren’t netting you results. Look at the marketing campaigns you have that have netted positive results.

Marketing 120

Marketing How To Measurement Analytics 120

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

PR Fuel

DECEMBER 10, 2017

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. It can be hard to make decisions about how to write the copy and the call to action. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: [link].

Writing 57

Writing Customer Service Employee Company 57

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. hours to write. Conversions / registrations / downloads: 33%.

Blogging 80

Blogging Publicity Marketing Survey 80

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. Start with these five steps to write a script that impresses viewers and converts leads.

Video 40

Video Writing Marketing Case Study 40

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” 3StepstoPRSuccess.com and download your no cost guide with more details on this process. New” is the key word.

Publicity 331

Publicity Television Local Pitching 331

PR Breakfast Club

APRIL 23, 2014

For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Check the topic again to see if what you’re writing about is relevant news to your readers and not just a fluff piece for your organization. Not so fast! Thou Shalt Have a Relevant Topic.

Writing 77

Writing Advertising Advertising Reputation 77

Sword and the Script

OCTOBER 12, 2021

I often write about marketing surveys on these pages. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. It’s a good time for B2B marketing and PR to dust off that crisis plan and think about where the supply chain messaging fits. Tech spending set to grow.

B2B 104

B2B Software Survey Study 104

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Take legal writing, for example. Upgrade your content marketing strategy.

B2B 61

B2B Creativity Content Marketing Measurement 61

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. The law making process cannot keep pace with the speed of technological change and the growth of platforms and digital markets. Here’s Marcel’s write up. Happy Birthday Amanda. ??

Marketing 81

Marketing Measurement Government Report 81

Contently - Strategy

AUGUST 1, 2019

I write reminders on the backs of my hands. But the dirty secret of content marketing is that creating a content calendar is much harder than it seems. It can’t just be a list of stories you think might be fun to write. All my life, no one has ever called me organized or neat.

Content Marketing 84

Content Marketing Course Leadership Strategy 84

Sword and the Script

MAY 13, 2017

There are so many variables to influencer marketing , it’s really hard to generalize advice. And that’s the theme for this week’s Unscripted Marketing links [UML]. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach.

Strategy 75

Strategy Marketing Measurement B2B 75

Critical Mention

DECEMBER 10, 2021

Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads. Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google. Senior Marketing Manager, Critical Mention. Until next time!

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

APRIL 29, 2017

is reportedly aiming to shave $2 billion from its marketing budget over the next five years. Second, when you cut marketing, you convey to customers and competitors you’ve given up on growth. To that end, it’s really hard to sell more if you stop talking to your market. Then correlate those downloads to deals closed over time.

Marketing 67

Marketing Measurement Content Marketing Survey 67

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Beyond PR

AUGUST 26, 2016

Journalists use them as they write their stories; the information in a boilerplate provides key facts and differentiators that help news media shape their story. Follow these tips to write an effective boilerplate. Why are boilerplates important? Employees can even refer to them to help explain to friends and family what they do.

Writing 40

Writing Employee Creativity Company 40

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. The mantra in the newsroom used to be, “If it bleeds, it leads.” I finally got the segment – yay!!!

Pitching 319

Pitching Television Media Social Media 319

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Content marketing releases must tell convincing stories, convey topical authority and convert.

Writing 40

Writing SEO Web Content Marketing 40

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. Writing a Press Release. The statement is for public release.

How To 100

How To Writing Video Fashion 100

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

ISEBOX

APRIL 13, 2016

I want to be the thought leader at my company in better PR and Marketing. So in the spirit of helping everyone succeed, here’s what I learned in my quest to become better at PR and Marketing. When you write your content, find an angle that reaches into the target demographics’ human experience. Talk/Write like a real live human.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 71

Brand Branding Marketing Facebook 71