Stuart Bruce

MAY 20, 2016

They reflect the economic and technology trends in which organisations operate. If accounting is to give value it should learn to measure and report them appropriately. You can download the Global Intangible Finance Report (GIFT) 2016 here. Intangible value drivers and value are not going away. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived.

Analytics 60

Analytics Google Measurement How To 60

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Technology. Also, consider where you can make training mandatory.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 135

Survey Measurement System Education 135

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals.

Data 144

Data How To Storytelling Analytics 144

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Download #prStack now.

eBook 120

eBook Google Tools Analytics 120

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. This is also an important point because marketing technology is only useful if people actually use it. 1) Networking device maker’s product catalog.

Case Study 97

Case Study B2B Study Marketing 97

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results.

Software 47

Software Tools Internal International 47

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. How are you measuring your programs? Earned media measurement means having a 360-degree view of your communications and proving value across every stage of the customer journey – from exploration and engagement to adoption and advocacy.

Marketing 120

Marketing Financial Strategy Analytics 120

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Contently - Strategy

AUGUST 5, 2020

They also launched the “ MD Market Watch ” podcast, which was downloaded over 1300 times in those first 6 weeks. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 82

Financial Strategy Government Leadership 82

Maxim Behar

JANUARY 18, 2023

Host : You mean the main inflation measure for this generation is their family? I have the feeling that the package of anti-inflationary measures that have been imposed have actually worked in the opposite direction and have increased inflation. All technology development is actually happening in Bulgaria. Bulgarian company!

Government 72

Government Education Course Ethics 72

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. For the full list of 28 marketing ideas, you can download the presentation here. Measure which verticals are performing best and where you can see the most potential for growth.

Marketing 49

Marketing eBook Case Study Comparison 49

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. What am I measuring this quarter, next quarter, this year? That is the space from where we measure true success.

Ethics 75

Ethics Communications Agency Technology 75

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. I am proud to say – in 2019 – It is *still* the most downloaded article from PRR. This professor defined being international as being someone who was born outside of the country. Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps.

Travel 120

Travel Technology Airlines Wireless 120

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. But the same issue remains: the buying cycle is disjointed and inconsistent.

Marketing 40

Marketing Tools Data Report 40

Beyond PR

OCTOBER 27, 2016

Fast forward to today, and the lessons I’ve learned from trying and testing tools, creating correlations and voraciously keeping up with trends in technology and digital media told me that we’d be here one day. I kid you not, I had an excel spreadsheet of 172 passwords. Floored, I took the numbers to the CMO, and we both beamed together.

Communications 40

Communications Tools Analytics Television 40

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. PR measurement. In terms of communications and PR measurement , almost half of respondents (48%) measure “often” or “always”; the other half measure their efforts just “sometimes,” (38%) “rarely,” (11%) or “never” (2%). PR technology.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. I had no idea such a thing existed, but Poppulo has paid for reprint rights to download the report , so I did. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. I discovered.

Communications 383

Communications Tools Google Resources 383

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. With today’s new technologies and easily-accessible data, why are so many still getting it wrong? So how best to understand the impact of your efforts and measure success?

How To 99

How To System Measurement Data 99

Scott Public Relations

FEBRUARY 1, 2019

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have. Like what you’ve read?

Insurance 49

Insurance Insurance Healthcare Communications 49

PR 20/20

JUNE 19, 2018

I’ve found that flowcharts create an extremely systematic means to visualize and make sense of marketing performance data , so that data-driven marketers can better associate metrics with specific campaign activities to measure their true impact. Download it. Step 4: Configure Your Tracking and Reporting Technologies.

How To 81

How To Marketing Analytics Data 81

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read? Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40