Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

SEPTEMBER 11, 2023

For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. The ability to simply say, “what are the key takeaways from this document?” Instead, pick one to two tools you want to try, and once comfortable with those, add on.

Enterprise 184

Enterprise Tools Technology Privacy 184

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 86

Public Affairs Communications Radio Television 86

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 152

Media Relations Media Print Software 152

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 106

Publicity Tools Exercises Ethics 106

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool.

Instagram 118

Instagram Video Twitter Facebook 118

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. ” But people have been saying press releases have been dead for years, since the advent of social media. These realities make it harder to earn media coverage.

Writing 177

Writing Pitching Report Industry 177

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! These two aspects of business and social media are at the forefront of what people are talking about across industries. Document, Don’t create. Supplemental pieces of work.

Social Media 45

Social Media Media Education Industry 45

PR Fuel

OCTOBER 14, 2022

Form Good Relationships With the Media. Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Invite the media, prominent members of your community, and your friends and family! Create a Social Media Plan.

Small Business 90

Small Business Community Local Social Media 90

Stephen Waddington

APRIL 21, 2021

It covers content, media, influencers and events. A 2021 study of more than 800 people with disabilities in the US and UK explored their experience with media and content. This tool automatically reviews your document for any areas that may create an accessibility problem. there is an Accessibility Checker.

Guidelines 136

Guidelines Communications Tools Case Study 136

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. It’s hard when you don’t have the skills to get the media’s attention. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Karen Freberg

MAY 28, 2018

We are all documenting our story to share it w/ the world, creating more content than ever before. We are creating our own logos, taglines, hashtags, and media kits to promote ourselves to our audiences. have seen this across the board here with celebrities and social media influencers. Lily Singh with Sephora.

Social Media 42

Social Media Brand Branding Media 42

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. Their communications strategies need to take into account women (as their customers), investors (as their source of funding) and also the media (whose choice words can significantly impact their reputations).

Privacy 62

Privacy Energy Technology Financial 62

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Email and social media are often your best bet. A social media monitoring tool can also be useful here, as it allows you to monitor brand mentions from across the social landscape.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. It’s hard when you don’t have the skills to get the media’s attention. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Karen Freberg

FEBRUARY 26, 2023

That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. I am inspired to write this post based on an email I received recently that kept me pondering this question to see how to answer it the best way possible. That’s what I have been doing.

Conference 82

Conference Agency Resources Social Media 82

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. Assume that anyone reading the email will leak it to social media, or the private speech you’re giving to your team is secretly being videoed. However, once your employees do hear it, you should assume it will go public soon.

Internal 155

Internal International Communications Employee 155

Sword and the Script

AUGUST 25, 2020

Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 86

Marketing Guidelines Social Media Conference 86

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 120

Report Publicity Training Policies 120

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. You can follow Erica on social media at: Twitter – @cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Prohibition

JANUARY 30, 2019

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. What does a job in PR involve?

Pitching 54

Pitching Media Film Enterprise 54

Contently - Strategy

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Survey 135

Survey Data Interviews Reddit 135

Prohibition

JANUARY 30, 2019

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. What does a job in PR involve?

Pitching 48

Pitching Media Film Enterprise 48

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites.

Corporate 270

Corporate Brand Branding Guidelines 270

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. The best way to show there are people, not robots behind your company is to have an active social media presence on social channels that your audience engages with the most.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Plan Out Your Social Updates.

Communications 120

Communications How To eBook Training 120