Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. Do you have a documented content strategy?

Google 90

Google SEO Trends Content Marketing 90

Beyond PR

JANUARY 5, 2017

Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Here are some ideas for multimedia based content that you can infuse into your press release in order to garner more eyeballs: Photos.

Case Study 55

Case Study Study B2C Infographics 55

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Survey 75

Survey Media Relations Report Media 75

PR 20/20

OCTOBER 31, 2017

Technology utilization. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. Repurposed Ebooks, Infographics or Whitepapers. Oh, premium content. Assessments, Quizzes or Surveys.

eBook 48

eBook Infographics Survey How To 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees. Assign project teams.

How To 60

How To Software System Employee 60

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Moving Beyond The Limitations of Traditional PR Metrics.

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. There are a lot of technology vendors out there pitching better collaboration. The edits were eccentric. For example, it included a comment suggesting “more exclamation points.”.

Creativity 60

Creativity Infographics B2B Corporate 60

Stephen Waddington

MARCH 24, 2019

There’s a tool for that The market for technology in marketing and public relations is exploding. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society. Its goal is to help fund individuals in developing markets to set up their own businesses. Have a great week.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

JUNE 7, 2016

Include video footage, infographics, personnel headshots, product images, downloadable PDFs and other visual elements to diversify plain text and add appeal. Even if a webcast link expires, you can keep the event itself archived by displaying the pertinent documents. Routine Updates.

Video 40

Video Guidelines Infographics Financial 40

Stephen Waddington

DECEMBER 5, 2018

You should not start with three pages of A4, but a tweet, an infographic or a video. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences. The fact is most press releases aren't written for the press. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115