Blogging, Document, Infographics and Technology

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics

Infographics Brand Branding Video

9 Ways To Up Your PR Game

Onclusive

MAY 10, 2018

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. 1– Technological Curiosity. ” #2–In-Depth Market Research.

Storytelling

Storytelling Technology Tools Infographics

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling

Storytelling Data Data-Driven PR Infographics

Public Relations Strategies for Robotics Companies

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets.

Company

Company Strategy Publicity Real Estate

The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching

Pitching Writing Engineering Wikipedia

Communication in Top Eight Digital Skills Needed

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. Working with documents. Working with documents : Digital documents are the backbone of the modern workplace. Attention management.

Communications

Communications Training Web Analytics

9 Techs to Take Your Content to the Next Level

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Templates range from social media posts to marketing collateral to infographics (and tons in between). Unsure how? Source: Canva.

Google

Google SEO Trends Content Marketing

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Here’s how to pitch this blog.

Survey

Survey Media Relations Report Media

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Technology utilization. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. data quality and management were the top two marketing technology challenges in 2016.”.

Enterprise

Enterprise Tools Strategy Marketing

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing

Marketing Content Marketing Pinterest LinkedIn

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. Repurposed Ebooks, Infographics or Whitepapers. Oh, premium content. Assessments, Quizzes or Surveys.

eBook

eBook Infographics Survey How To

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare

Healthcare Content Marketing Industry Trends

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Choose workflow experiments.

How To

How To Software System Employee

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare

Healthcare Content Marketing Industry Trends

How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software

Software Reddit Marketing Survey

How to Measure The True Value of PR

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. More specifically, Cision Impact Reports track: 1.

Measurement

Measurement How To B2C Infographics

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. There are a lot of technology vendors out there pitching better collaboration. The edits were eccentric. For example, it included a comment suggesting “more exclamation points.”.

Creativity

Creativity Infographics B2B Corporate

Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. There’s a tool for that The market for technology in marketing and public relations is exploding. You’d be welcome to join us.

Tools

Tools Insurance Insurance Handbook

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations

Media Relations Media Print Newspapers

Public Relations Today

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

9 Ways To Up Your PR Game

Trending Sources

How Data-Driven Storytelling Drives PR

Public Relations Strategies for Robotics Companies

The Press Release is Not Dead, But It Has Evolved

Communication in Top Eight Digital Skills Needed

9 Techs to Take Your Content to the Next Level

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

How to modernize your PR team workflow – The Essential Guide

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

How to Measure The True Value of PR

Two Creative PR Stunts that Turned a Press Release Upside Down

Letter from Newcastle: There’s a tool for that but be wary of free stuff

Media relations is thriving

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