Content Marketing Document Infographics Technology 
ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.
Sword and the Script
JUNE 12, 2018
A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. There are a lot of technology vendors out there pitching better collaboration. 11 Simple Ways for PR to Score Content Marketing Points. The edits were eccentric.
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PR 20/20
JULY 9, 2020
For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. Using technology. For so long, marketers have relied on instinct over ROI, but that’s about to change.
Burrelles Fresh Ideas
JUNE 27, 2023
Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.
PR 20/20
FEBRUARY 28, 2019
Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. Interactive content generates four to five times more pageviews than static content.
MaccaPR
DECEMBER 19, 2016
The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.
ISEBOX
MARCH 18, 2016
This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones.
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