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The Practical Guide to Setting Rates as a Solo PR Pro

Solo PR Pro

Your overhead costs encompass various elements such as office space, equipment, rent/mortgage, utilities, computers, technology, and tools such as media databases, email, website, and subscriptions. Understanding your operating expenses, a new aspect for former employees, is crucial. Never assume your rates are too high for the market.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. It was a lose-lose. That was great – until it wasn’t.

Banking 212
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In praise of the press release

Wadds Inc.

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. It was published verbatim by The New York Times.

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Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178
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How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” And Uber’s not alone in grappling with the impact of information supplied by its own employees. Use feedback tools.

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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. In addition, consumers are expecting to be heard when they post negative feedback.