5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. Engaging media interviews allow founders and key personnel to directly communicate the company’s vision and values.

Company 78

Company Product Launch Resources Employee 78

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Flack's Revenge

NOVEMBER 22, 2022

And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”. Elon Musk has always played the bad boy in the media. I’d say that sums it up pretty well.

Banking 177

Banking Employee Financial System 177

Solo PR Pro

MARCH 26, 2024

Your overhead costs encompass various elements such as office space, equipment, rent/mortgage, utilities, computers, technology, and tools such as media databases, email, website, and subscriptions. Understanding your operating expenses, a new aspect for former employees, is crucial. Never assume your rates are too high for the market.

Insurance 68

Insurance Insurance Financial Healthcare 68

Presspage

FEBRUARY 8, 2024

For example, when using ESG data to quantify its impact on financial performance, IROs can inform investors on how a company’s sustainable practices not only reduce its environmental impact but also positively influence the bottom line. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. It was a lose-lose. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 143

Corporate Report Survey Employee 143

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment. That’s costing U.S.

Internal 95

Internal International Communications Employee 95

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Media relations results can lag activity by three months or more. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. Dropping proactive media relations can also pose a reputation risk. A company that invests, by contrast, is posed to pull ahead of competitors who are quiet.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S.

Report 173

Report Company Government Conference 173

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). What are those non-financial factors? Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Communicate with them before the media, and before social media.

Employee 60

Employee Communications Public Affairs Internal 60

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. Employee Ownership Month. Financial Planning Month. Pick one of these and start pitching the media today! It’s almost October.

Pitching 130

Pitching Financial Small Business YouTube 130

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. Neill, APR, Fellow PRSA, and published in 2023 in Issue 3 of the Journal of Media Ethics , surveyed a diverse group of 314 public relations and communication professionals in the United States.

Ethics 187

Ethics Study Public Affairs Training 187

5W PR

MARCH 12, 2020

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. The Financial Gym is a national personal financial services company that takes a fitness-inspired approach to its clients’ finances.

Apparel 152

Apparel Financial Community Employee 152

Shift Communications

APRIL 26, 2023

There are a few reasons why workers are more fixated on internal executive communications: Financial pressures have increased, and executives are being watched more closely for cues around business health. Use the weight of your external (social media) platforms to authentically celebrate your people and company.

Internal 78

Internal International Strategy Communications 78

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Nearly 200 major CEOs signed on to invest in employees and serve customers as well as deliver for shareholders. And as we approach full employment, talent recruitment and employee retention have become business imperatives.

Corporate 203

Corporate Reputation Employee Government 203

PRSay

NOVEMBER 18, 2022

Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. Internal communicators should make sure employees understand corporate business strategy, narrative, mission and purpose, The Conference Board has found.

Communications 86

Communications Survey Conference Corporate 86

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 139

Study Media Relations Media Measurement 139

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

MAY 22, 2017

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Shift Communications

OCTOBER 3, 2016

In the wake of these tragedies, what’s the appropriate social media behavior? If we were to stop our social postings for every event, we’d literally never be able to post on social media again. If an incident occurs in our hometown, obviously be sure our employees, loved ones, etc. If so, what is appropriate?

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

5W PR

JANUARY 3, 2024

PR professionals often interact with journalists and media outlets to secure positive coverage and manage the narrative surrounding their clients. Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Why do vendors in PR skip this part?

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” And Uber’s not alone in grappling with the impact of information supplied by its own employees. Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

PRSay

JUNE 23, 2021

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Enlist employees. Build a dedicated cyber-crisis team. Exercise regularly.

Crisis 146

Crisis Insurance Insurance Exercises 146

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies.

Brand 89

Brand Branding Marketing Ethics 89

NewsWhip

JUNE 21, 2022

This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). However, media coverage of the company was significantly higher than Facebook, with over 407k articles being written about it. .

Facebook 138

Facebook Brand Branding Measurement 138

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important.

Brand 78

Brand Branding SEO Employee 78