The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. And suddenly Digital PR is in demand. Digital PR is now a vital part of the marketing mix.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. Join the #DigitalPR Twitter chat on Friday Feb 26 at 10 am Pacific and 1 pm Eastern with guest Katie Paine. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

JUNE 20, 2015

Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How do Journalists use Twitter? How to Connect with Journalists on Twitter. Pitching Via Twitter.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . The plugin is another web call and so it does slow down rendering a bit. Count Twitter Shares and More with BuzzSumo.

Digital PR 60

Digital PR Tools SEO Web 60

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat.

Social Media 174

Social Media Marketing Media Facebook 174

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors.

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

APRIL 7, 2022

Traditional marketing and PR skills are still vital, but clients and employers want more. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Follow me on Twitter.

Survey 147

Survey LinkedIn Engineering Web 147

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles.

Industry 52

Industry Web Wikipedia Education 52

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Follow me on Twitter. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. More research is needed here. Find out what content is currently available.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

MARCH 21, 2017

This negative content will be indexed in Google News and make its way to the web search. Follow me on Twitter. Get the Digital PR Tips newsletter in your inbox each week. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media.

Reputation 140

Reputation Crisis Social Media Google 140

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Here’s how any professional can borrow PR expertise to build the reputation they want to convey to prospects, peers, and employers. Maximize your digital footprint. You can’t manage everything on the web, but there’s plenty that is under your own control, and the first step is to optimize all the pages you own.

Reputation 185

Reputation SEO Web Community 185

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. In other words, brands aren’t just buying stock images off the web and throwing it up on their channels, they’re hiring visual professionals (designers and photographers) to create original content. Follow us on Twitter. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

JUNE 23, 2015

Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Follow us on Twitter. Get our Digital PR Tips Newsletter. Today’s video is easily seen by millions while they are on the go and searching for what they want or need.

Video 100

Video Mobile Trade Shows YouTube 100

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. But for Google, like internal links I always like to say that internal links create like a connected spider web of tissue, especially for new websites that are just getting started.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. Kami Huyse introduces us to the new standard for digital analytics from Google. Based in the Washington, D.C.,

Analytics 75

Analytics SEO Google Facebook 75

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. from SEO to Web Dev).

Software 151

Software How To SEO System 151

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

Cision

MAY 29, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. So, by designing a comprehensive content marketing strategy that includes search marketing, Facebook marketing, Twitter marketing, Instagram marketing, etc., billion in 2014 to 2.17 billion in 2016. billion by 2020. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Just the way organic food is good for our health, organic traffic is the best for your brand. to make your content appealing. .

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

JUNE 18, 2021

Many reporters are on Twitter and LinkedIn. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. Instagram’s sweet spot is 25 – 44 and there are more women than men. Discover where the reporters and bloggers you’d like to connect with find their stories.

Small Business 213

Small Business Fashion Groups Local 213

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. I don’t bother with Twitter. Not just websites either; wider web marketing as well. Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings.

Digg 104

Digg SEO System Reddit 104

ZudePR

FEBRUARY 22, 2016

How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. And is 40 times more effective at acquiring leads than Facebook and Twitter combined.

Social Media 75

Social Media SEO Media Local 75

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Waxing UnLyrical

NOVEMBER 14, 2014

And Lisa made an important point for those of us in the business of content: “If we don’t have [a blog], [our prospects] certainly aren’t going to pick us if content development and digital PR is part of the scope [of work]. Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60