The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Never use it straight from AI. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. from SEO to Web Dev).

Software 151

Software How To SEO System 151

Buzzstream

JANUARY 16, 2024

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

JUNE 20, 2015

These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target. How to Connect with Journalists on Twitter. How to Create a Twitter List. Get my Digital PR Tips Newsletter.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. Talk to your SEO and Web team. How could it be improved? Either train your existing staff or hire freelancers who know how to do this. Get more Digital PR Tips in your inbox every week. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

APRIL 7, 2022

Traditional marketing and PR skills are still vital, but clients and employers want more. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

FEBRUARY 24, 2017

One CEO who knows how to do this is Elon Musk. There’s too much good, free, intel — remember the Real Time Web ? That means brands will have to figure out how to harness artificial intelligence and predictive analytics to improve their customer service communication performance times. (Source: Forbes.com). It’s still a thing!

Twitter 235

Twitter Customer Service Web Facebook 235

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. The bottom line is that in order to stay relevant with your visual content, it’s important to keep your finger on the pulse of what trends are popular, while at the same time working out how to keep your brand identity unique and true to itself.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

MAY 12, 2017

Yes, this is new avenue and many fast-growing businesses don’t know how to find and work with influencers. You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. Ignoring the power of influencers. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Luckily, several free tools on the web help with email address verification. But it’s still incredibly effective if you know where and how to look.

How To 83

How To LinkedIn Tools Google 83

Rock the Status Quo

OCTOBER 19, 2015

Untagged mentions are usually deliberate by someone who wants to complain without coming to the attention of the brand, and occasionally done by mistake by someone who doesn’t know how to link to the brand. Know there are three basic kinds of online monitoring: web mentions, social media mentions and customer reviews.

Software 100

Software Google Reputation Social Media 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

JUNE 18, 2021

The top of the funnel is filled by PR. How to make more sales, be more productive, cut costs and increase the ROI. Share some ideas on how to keep the network alive, especially for small businesses. PR is a communication function. Learn how to make great videos and how to use them effectively in your PR campaigns.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

APRIL 16, 2020

That said, it’s easy to confuse the two when devising a digital marketing strategy. Here is a guide to understanding the difference between the two, and advice on how to use these tactics to re-engage with site visitors. Remarketing describes the act of advertising to the same web user more than once through the use of email marketing.

Google 88

Google Web Instagram Tools 88

Rock the Status Quo

MARCH 9, 2015

I have learned how to be incredibly focused. What intimidates you most about digital PR? It’s fairly new and there aren’t many people talking about it so I’m trying to learn the same I did with this whole digital web stuff: By doing. What is your biggest PR win? My queen-dom for a video!!!

SEO 100

SEO Web Education Digital PR 100

Doctor Spin

DECEMBER 20, 2023

“Working with influencers is marketing, not PR.” “PR PR will be okay once we figure out how to calculate ROI.” “The The PR function should be represented at the C‑level no matter what.” PR professionals don’t have to know anything about web design, art direction, or UIX.” “To 2018, October 24). Linkedin.com.

Brand 52

Brand Branding eBook Resources 52

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Will India See a Rise in Digital PR?

Analytics 75

Analytics SEO Google Facebook 75

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. A talent pool that can craft relevant messages that resonate in real time and produce ROI.

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( So it seems that PR is actually the perfect solution for SEO. As Rand Fishkin of MOZ has said – you need to 10X the quality of your content.

Google 100

Google SEO Study Digital PR 100

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. Q10: Tell us about Studio98.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. Q10: Tell us about Studio98.

Mobile 100

Mobile Google SEO Web 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. Not just websites either; wider web marketing as well. Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings. You Should Read This If. Scott Guthrie.

Digg 104

Digg SEO System Reddit 104

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

ZudePR

JUNE 10, 2015

You’re not relearning how to walk over and over again. Email, web forms, word processing docs. Here are the services I provide, here’s my chops , and here’s how to reach me. Now I use my huge personal Chrome #PRstack each day. If only I’d known then what I know now: they help me work smarter and less.

eBook 68

eBook Engineering Tools Case Study 68

ZudePR

FEBRUARY 22, 2016

But how does this apply to me? You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. A digital PR man, based in Glasgow.

Social Media 75

Social Media SEO Media Local 75

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. For more information on how to set up a Lead Ad, check out Facebook’s Lead Ad Help Center. Facebook Lead Ads bypass the need for a landing page, including any complicated web development or pixel placement.

Facebook 40

Facebook Mobile Advertising Advertising 40

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Industry 52

Industry Web Wikipedia Education 52