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The Future of Twitter

The Proactive Report

One CEO who knows how to do this is Elon Musk. There’s too much good, free, intel — remember the Real Time Web ? That means brands will have to figure out how to harness artificial intelligence and predictive analytics to improve their customer service communication performance times. PR is a relationship business.

Twitter 235
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PR Tips and Hacks for a Small Business

The Proactive Report

The top of the funnel is filled by PR. How to make more sales, be more productive, cut costs and increase the ROI. You can create your own groups on social media and build a community of engaged followers. Share some ideas on how to keep the network alive, especially for small businesses. PR is a communication function.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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PR Pro Showcase: Gini Dietrich, Chicago

Rock the Status Quo

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. She’s simply fantastic – and has an authentic ability to build community that just blows my mind. What is your biggest PR win?

SEO 100
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Monday Roundup: Digital Business

Waxing UnLyrical

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Will India See a Rise in Digital PR?

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28 Observations from 28 Months as a Solo PR

ZudePR

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.