The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The results showed that relevant inbound links are an almost perfect correlation to high rankings in Google. Watch this video.

Google 100

Google SEO Study Digital PR 100

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some like to go a different route to find interested journalists and seek websites or articles via Google search. So, continuing our farming example, let’s perform a Google search for farming news. Let’s type farming into Google News.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries.

Brand 130

Brand Branding Ethics Engineering 130

Landis PR

OCTOBER 2, 2023

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Talk often Here at Landis , we have weekly client meetings (zoom, phone) that last all of 30 minutes on a busy week. Don’t email asking for the date for the next board meeting.

Agency 64

Agency Meeting Technology Software 64

The Proactive Report

JANUARY 2, 2017

Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories. Before you pas along a story online read further into the story and se if it meets the criteria of a real news item. Get the Digital PR Tips newsletter. ” Read beyond the headline: .

Government 214

Government Digital PR Report LinkedIn 214

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. As a solo PR professional without a ton to spend on fancy bells and whistles, I’m always looking for the most cost-effective solution to get the job done. It has sped up response time to pending issues considerably.

Tools 89

Tools Google LinkedIn Leadership 89

Landis PR

JANUARY 30, 2024

PR and marketing have significant overlap, and discussions between these departments are crucial. However, it’s vital not to underestimate PR’s role and its support for the overall strategy and mission. Alignment between these functions becomes especially crucial when discussing metrics and evaluation.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. A good place to connect and meet contacts. Energy and sustainable tech are other fast growing sectors.

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

APRIL 3, 2017

Your first stop is Google. The media trends are clear – journalists need PR to provide them with content. Get the Digital PR Tips newsletter in your inbox every week. The post State of the Media 2017 | PR & Earned Media appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Media 100

Media Video Mobile Report 100

ZudePR

FEBRUARY 22, 2016

That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. New Business Meetings. These facts are to help get/make a decision in new business meetings. My top tip to all digital marketers would be to take a computer along to any new business meeting.

Social Media 75

Social Media SEO Media Local 75

Landis PR

SEPTEMBER 18, 2023

World events and spending nearly two years in virtual meetings caused many businesses to rethink their priorities. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. Pricing: Free 30 day trial, but more advanced features require a BuzzSumo Pro account (starting at $99/mo).

SEO 83

SEO Web Tools Analysis 83

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics?

eBook 120

eBook Google Tools Analytics 120

Landis PR

JANUARY 16, 2024

The idea of PRGN started with a few agency owners in 1992 enjoying just getting together for in-person meetings and tell each other about how their businesses were doing and how they could help each other. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

AUGUST 4, 2014

Google Analytics is Dead as We Know It: Meet Universal Analytics. Kami Huyse introduces us to the new standard for digital analytics from Google. Will India See a Rise in Digital PR? In this guest post for Jeff Bullas , Nate Desmond relays some ways digital tools can help you build a solid email list.

Analytics 75

Analytics SEO Google Facebook 75

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Get our Digital PR Tips Newsletter. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? 2015 Global Trust Barometer). Follow us on Twitter.

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The most impressive recommendation was Page Analytics by Google. Scalice suggests that I found useful. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bianchi Biz Blog

DECEMBER 2, 2021

3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. 7) One PR firm or integrated marketing agency is as good as another. If you want to learn more about that kind of PR partner, email Jim Bianchi at jbianchi@bianchipr.com or call 248.269.1122 for a free consultation.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

ZudePR

MARCH 22, 2018

L: H ow would I fit it in around client work (I own and run a Glasgow PR consultancy )? All these and more were answered in painstaking detail through the power of Google. Here’s the exact process I used: A: Tools: Google Docs, Google Sheets, Post-it notes, marker pens, index cards, a whiteboard, a room in my house, static sheets.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

OCTOBER 2, 2012

When one of my friends introduced me to this community, I thought it would be a great event to participate in, while also getting to meet new people and entrepreneurs-to-be. It made me realize how Digital PR can help run the event in a much better way and engage internal as well as external audiences.

Mobile 101

Mobile Pitching Twitter Social Media 101

ZudePR

JANUARY 26, 2016

12: On Meeting Clients. ” Dave, the PR: Just listen, will ya. People in this field need self-discipline to start projects on their own, to budget their time, and to meet deadlines and production schedules. ” A passable knowledge of the best coffee shops in which to meet clients also helps.

How To 65

How To Meeting Creativity Agency 65

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

DECEMBER 24, 2014

iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). How does your brand’s mobile content meet this need? For daily updates on PR and tech trends follow me on Twitter.

Mobile 201

Mobile Strategy Web Consumer 201

Rock the Status Quo

MAY 18, 2015

Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

The Proactive Report

JULY 31, 2017

If what they find meets their needs, they develop an interest in what you have to offer. If it is truly 10X content Google will love it. (this uses the word customer in the broadest sense of the word and should perhaps be called a stakeholder journey.) Optimize every piece of content so it is perfectly formatted for search engines.

Engineering 188

Engineering Interviews Infographics Social Media 188

ZudePR

DECEMBER 30, 2016

So, in the new year, I Googled the indescribable teeth-grating background hum. Boy meets girl. Here’s how: Offer something that fails to meet expectations but resounds in an entirely unanticipated way. Google and Apple did. No longer did it feel weird to take my smartphone to bed with me. And this book came up.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

FEBRUARY 13, 2016

The media wants original visual content and Google rewards original images with better visibility. Q4: Can a smartphone take really the great photos that meet this need? Content with relevant images gets 94% more views than content without relevant images. Stock photos can never tell your brand story like an original image can.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

The media wants original visual content and Google rewards original images with better visibility. Q4: Can a smartphone take really the great photos that meet this need? Content with relevant images gets 94% more views than content without relevant images. Stock photos can never tell your brand story like an original image can.

Training 100

Training Film Infographics Examples 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Video of a meeting can be zzzz. I’m NOT saying to always go for shock and awe especially if it’s not appropriate or relevant. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Video of a meeting can be zzzz. I’m NOT saying to always go for shock and awe especially if it’s not appropriate or relevant. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

PR Conversations

JUNE 3, 2016

What one thing is essential to your PR life? It is magical and (thanks to over-reliance on Google Maps) I’m literally lost without it.” Which PR club, association or tribes do you belong to—and why? I’m quite shy and chatting before real-life meetings really helps me be braver in approaching cool people.

Government 40

Government Social Media Local Corporate 40

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. When service organizations fail to meet customer expectations, customers call back, turn up again, or otherwise create more demand and hence more work. Refrain from having lengthy meetings. Assign project teams.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

I truly believe that if you ‘share freely’ you will also ‘receive freely’ There has not been a defining moment but I am sure that reading certain blog posts, meeting people, and experiencing the benefits early on in my career all have something to do with it. Photo credit: Natesh Ramasamy (Thanks for 1.4

Communications 81

Communications How To Blogging Content Marketing 81