The Proactive Report

JANUARY 2, 2017

For example, www.abcnews.com.co Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting. Get the Digital PR Tips newsletter. How to Spot Fake News. FactCheck.org offers these tips on how to spot fake news: Consider the source: . One way is to look at the URL.

Government 214

Government Digital PR Report LinkedIn 214

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Embrace the power of AI to revolutionize your PR efforts! Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback.

Publicity 59

Publicity Privacy YouTube Analysis 59

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100

Software Google Reputation Social Media 100

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Burrelles Fresh Ideas

AUGUST 2, 2023

Established television and radio networks often have a long-standing reputation for journalistic integrity and editorial standards in an age where trust doesn’t come easy versus their digital media competitors. PR professionals recognize the importance of building and maintaining a positive reputation.

Radio 74

Radio Television Media Local 74

5W PR

JANUARY 26, 2021

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Why should it Matter? Stay in tune and, more importantly, in tone.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

5W PR

JANUARY 4, 2020

For example, we all remember the now-classic Oreo Superbowl Ad. While you want others to talk about it, you do not want it to create a significant backlash or to tarnish the reputation of your company. Many of today’s news stories and current events have some negative aspect to them.

Sports 78

Sports Social Media Twitter Reputation 78

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

Landis PR

JULY 10, 2023

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. First, consider the source of the information. Then look at the qualifications and expertise of the source.

Journalism 52

Journalism Training Consumer Tools 52

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Awareness day campaigns are obvious examples of this. And that’s where individuality and innovation come in, because people will get bored easily.

Brand 54

Brand Branding Trends Social Media 54

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 60

Social Media Pitching Media LinkedIn 60

Rock the Status Quo

JUNE 30, 2015

If you create YouTube videos but don’t blog, for example, you can embed your video with a brief description to grow reach of your videos while gaining all the benefits of posting on LinkedIn. Since it is an embed, it doesn’t disturb their YouTube channel or violate their intellectual property rights if they own the content.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JUNE 6, 2022

For example, when a company creates a piece of content for publication, it’s then up to the public relations department to share this piece of content with the right journalists and outlets. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

MARCH 1, 2022

For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Does reputation top profit?

Software 118

Software Case Study Advertising Advertising 118

Doctor Spin

MAY 21, 2023

Being a “preferred partner” allows the PR agency to agree on a more beneficial fee structure. The Benefits of a Public Relations Agency There are many situations where hiring a PR agency is the only way to access certain powers. A few examples would include: Get access to high-level competency you won’t (or can’t) hire.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

MAY 9, 2018

A common example of this type of outreach is any email that begins with some variation of: “Hey FNAME, I just saw your article at XYZ.com. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. Great post! I’ve written something your audience would like…”.

Data 120

Data SEO Groups Pitching 120

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Take Visual Capitalist for an example. Successful Examples: Resume.io

Google 71

Google Infographics Pitching Resources 71

Rock the Status Quo

JUNE 18, 2015

As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture. Online, trust is built on a foundation of reputation, consistency, professionalism and demonstrated expertise. Trust is a complex thing. The internet is no different.

Banking 100

Banking Small Business Reputation Social Media 100

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. For example, on Twitter, search your industry plus the words “twitter chat” – such as “health care twitter chat.”

Publicity 100

Publicity Trade Shows Google Twitter 100

Buzzstream

NOVEMBER 10, 2020

For example, I worked on a campaign about running habits, which had a mental health angle. Always ensure you use a reputable source that is as unbiased as possible. See a completely made up example pitch below to understand how I often advise starting pitches. Such as the example below from E!

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

MAY 22, 2018

Ie means in other words; eg means for example. Such as introduces examples. There are many interchangeable transitions to add, repeat, show exception, compare to, emphasise, prove, show sequence, conclude, give an example. Yet it’s in the field of personal reputation and profile that digital change has had most impact.

Writing 95

Writing Google Comparison Government 95

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Media List Examples – What Should Your Media List Look Like?

Construction 62

Construction How To Media Google 62

ZudePR

MAY 31, 2015

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

Where the Fishermen Ain't

OCTOBER 26, 2015

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. Are your executives sufficiently briefed on the realities of a reputation environment where you probably can’t buy, sue, or “cute” your way to success? Is your team?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. Are your executives sufficiently briefed on the realities of a reputation environment where you probably can’t buy, sue, or “cute” your way to success? Is your team?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Lauri Pehar Borsh

AUGUST 12, 2015

For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 buy now” Your post should be an adorable photo of a dog that says, “Like this photo if you love dogs”, this is an example of engaging VS selling. Do not simply “sell” on social media. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60