Remove Customer Service Remove Digital PR Remove Examples Remove Reputation
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Power of WOM: 3 reliable word-of-mouth marketing strategies

5W PR

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Reputation Management.

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Voice as the Next Tool

5W PR

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Why should it Matter? Stay in tune and, more importantly, in tone.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

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Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Awareness day campaigns are obvious examples of this. But innovation doesn’t have to be as big as that.

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How to Find Someone’s Email in 2024

Buzzstream

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes.

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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. For example, on Twitter, search your industry plus the words “twitter chat” – such as “health care twitter chat.”

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