Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Do your homework.

Pitching 120

Pitching How To Sports Web 120

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Until next time!

Pitching 70

Pitching Media Employee Privacy 70

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media?

Pitching 120

Pitching Internal International Mobile 120

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Pitching Media 85

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

SEPTEMBER 30, 2016

We’ve got tips from Dao on what and how to pitch tasty treats and stories. I also write for Liquor.com. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

Burrelles Fresh Ideas

JANUARY 30, 2024

Top management has been accessible and available to the media, and Boeing CEO Dave Calhoun met with US senators last week to answer questions. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

Ethics 97

Ethics Crisis Transportation Airlines 97

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Content picks Pitch results. And now onward with this month’s PR tech sum.

Brand 152

Brand Branding Reddit Pitching 152

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches?

Pitching 120

Pitching Instagram Viral YouTube 120

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. Demos suggests that traditional linear career ladders could disappear. The results are equally surprising and terrifying.

Report 120

Report Publicity Training Policies 120

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Follow them on social media. We reach them directly on social media or through gatekeepers.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Bianchi Biz Blog

OCTOBER 11, 2022

But I did with the intent of using it for my demo tape to submit to other news stations to try and get an on-air job. I also met people there who helped me improve my on-air presence and writing skills which prepared me for my first on air job as a morning/midday anchor in San Angelo, Texas. I enjoy making music with my sibling’s.

Automotive 63

Automotive Meeting Media Journalism 63

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

Presspage

NOVEMBER 29, 2023

But this also means that all the technology you wrote yesterday, would be better technology if you’d write it today. Unlocking innovation in Media Relations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. Is that a problem? Usually not. Do easier mass contact management.

System 78

System Software Technology Privacy 78

Critical Mention

JULY 2, 2020

By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. Elevate your Pitch Game. Highlights Positive Earned Media .

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

APRIL 9, 2020

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. SCHEDULE A DEMO. Priscilla Osorio.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. As I write this piece, it’s currently trading at about $6.50 Vetted” is like HARO or ProfNet with no pitching. ONA 20 Vetted Demo from Vetted on Vimeo. Welcome to 2021!

Pitching 151

Pitching YouTube Community Company 151

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

Tools 78

Tools Communications Pinterest Analytics 78

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Watch the Facebook Live event or scan the session’s top takeaways below.

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

SEPTEMBER 27, 2019

Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Yes, social media and digital interactions are at an all-time high. Focus on Earned Media.

Brand 100

Brand Branding Advertising Advertising 100

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. Well, yes and no.

Publicity 52

Publicity Training Data Tools 52

Critical Mention

MAY 31, 2019

Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Pitching your product to these top domains that have high organic traffic is a surefire way to achieve backlinks. Advertise on social media. SCHEDULE A DEMO. Create visual content.

SEO 102

SEO Film Advertising Advertising 102

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key. Much of PR today is about leverage.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. SCHEDULE A DEMO. Create a video that starts a conversation.

Social Media 62

Social Media Video How To Media 62

Stern + Associates

FEBRUARY 22, 2023

The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day. With an eye toward the future, there are five key external tech communications elements that technology brands can implement and build upon today to put themselves in position to garner media attention.

Communications 62

Communications Technology Software Resources 62

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. Take a demo today!

Print 120

Print Software Mobile Writing 120

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 116

Software Tools Publicity System 116

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. What are some of your tips for improving media relations? Recognize that media relations is an art and a science. Relate: Be a human being.

Television 120

Television Public Affairs Pitching Healthcare 120

Critical Mention

OCTOBER 1, 2018

Although press releases are still a tried-and-true PR strategy that makes sense in specific situations, we have four excellent alternatives to cranking out a press release: Start with a simple pitch. So, before you even begin crafting a pitch, you need to do your due diligence and dive into your media list. SCHEDULE A DEMO.

YouTube 63

YouTube Video Pitching Social Media 63