Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Critical Mention

APRIL 2, 2020

Netflix is a leader among the many streaming media providers and production companies out there. According to Critical Mention Analytics gathered within the last four days, our platform shows that Tiger King is currently generating the most earned media. SCHEDULE A DEMO. Walker, and Uncorked. Priscilla Osorio.

Trends 90

Trends Media Radio Analytics 90

Critical Mention

AUGUST 27, 2020

With that said, many news organizations, online articles and media sites have been perpetually discussing the role streaming services play throughout the pandemic. Earned media monitoring’s role in public relations is critical in this day and age. SCHEDULE A DEMO. Share Tweet Share. Until next time! Critical Mention.

Television 97

Television Radio Media Analytics 97

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

APRIL 28, 2020

of the radio media coverage from the NFC East teams. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 78

Radio Print Sports Media 78

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

Burrelles Fresh Ideas

JANUARY 30, 2024

Top management has been accessible and available to the media, and Boeing CEO Dave Calhoun met with US senators last week to answer questions. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

Ethics 96

Ethics Crisis Transportation Airlines 96

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Will Engage in Virtual Communication with Each Other.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

MARCH 14, 2023

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. You can also have it re-write it several times over if you wish. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need.

Software 85

Software Media Relations Pitching Media 85

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. — SCHEDULE A DEMO.

Communications 158

Communications Radio Sports Social Media 158

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. And much like media relations, there are nuances involved. Differences between analyst and media briefings. Industry analyst relations (AR) can be a foundation for lead generation. Who are analysts?

Wireless 309

Wireless B2B Report Media Relations 309

Critical Mention

JANUARY 24, 2020

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Top Ways the Media Impacts Politics with Online News.

Radio 101

Radio Media Television Social Media 101

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Critical Mention

OCTOBER 16, 2019

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Media monitoring allows you to gain insight on how others identify and value your organization.

Media 80

Media Analysis Radio Sports 80

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. The old ways of judging public perception by the output of the media alone no longer work. Natalie Calvo | BCW Global.

Data 120

Data Media Instagram Crisis 120

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. Demos suggests that traditional linear career ladders could disappear. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. SCHEDULE A DEMO. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand.

Viral 70

Viral Radio Media Sports 70

Bianchi Biz Blog

OCTOBER 11, 2022

But I did with the intent of using it for my demo tape to submit to other news stations to try and get an on-air job. I also met people there who helped me improve my on-air presence and writing skills which prepared me for my first on air job as a morning/midday anchor in San Angelo, Texas. I enjoy making music with my sibling’s.

Automotive 63

Automotive Meeting Media Journalism 63

Critical Mention

AUGUST 27, 2019

In this post, we demonstrate some of the top ways your business can be directly impacted by online news media and some of the ways to capitalize on your media coverage. . Broad Range of Media. Speaking of promoting, it’s important for PR pros to learn how to transform media relationships into a symbiotic partnerships.

Media 60

Media Sports Radio Newspapers 60

ImPRessions - Crenshaw Communications

JULY 10, 2017

What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Be the PR person media love to hear from. Honors awarded by media outlets. It was a good opportunity for agency and client learnings, however.

Pitching 170

Pitching Media Product Launch Agency 170

Critical Mention

SEPTEMBER 19, 2019

We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ With the changing media landscape, the ability to earn coverage requires that much more creativity! How Does Earned Media Benefit PR? SCHEDULE A DEMO. What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Think about that for a moment: 1 in 5 never responded to a demo request at all.

B2B 150

B2B Marketing Survey Study 150

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. With these seven tips, you can get started on enhancing your social media campaigns!

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

NOVEMBER 2, 2021

Not only are your responses for the people who write them, but they can also help influence whether or not prospective clients choose to do business with your brand based on your customer support. SCHEDULE A DEMO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Sports 141

Sports Facebook Writing Brand 141