ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Every week features a rotating panel of hosts including Mumbrella’s news team, and they invite the adland’s key newsmakers to share their take on news and trends dominating the region. . and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. This may not be a typical “social media manager” skill, but the idea of keeping a pulse on industry trends, finding proactive opportunities and identifying threats is important. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Every week features a rotating panel of hosts including Mumbrella’s news team, and they invite the adland’s key newsmakers to share their take on news and trends dominating the region. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the definition of hard news is much more lax. Image by Free-Photos from Pixabay.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. The 2019 conference will explore new challenges and opportunities facing the communication profession.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the definition of hard news is much more lax. Image by Free-Photos from Pixabay.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.” Relatable, funny and relevant, this campaign hit all the right marks.

Marketing 52

Marketing Viral Trends Consumer 52

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. Media relations only gets harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

wiredPRworks

APRIL 20, 2022

In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

MAY 28, 2019

Today, “co-creation” is a strong trend among those who market to millennials, because the younger cohort is all about creating, curating, and adapting images and content. It’s hardly a brand with sex appeal, yet it’s been entertaining us with witty definitions, tweeted dryly to millions of followers.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Another way for B2B companies to distinguish themselves is to offer expert commentary on trending news — but not just neutral commentary. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. So, the trend line is accelerating–fast. This shift is definitely coming–in a big way. It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. And, he’s hardly alone. Paul as well.

YouTube 121

YouTube Television Banking Corporate 121

Flack's Revenge

JANUARY 12, 2021

Analysts sit at the intersection of customers and competitors and they follow market trends. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. First you need a clear definition of what you want them to think. How can we influence them?

Industry 156

Industry Enterprise Trends Technology 156

Communications Conversations

AUGUST 25, 2021

And, as I looked at her content, I noticed some interesting trend lines that tell us what kinds of executive content is resonating with folks–and what isn’t. But, in my own research with clients, I’ve definitely found that posting original content far outperforms shared content for execs on LinkedIn.

LinkedIn 88

LinkedIn Employee Storytelling Brand 88

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” In particular, the SEO options and storytelling features captured my attention.

Tourism 122

Tourism SEO Storytelling Social Media 122

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. Great longform storytelling. Definitely taking notes, as always, to make sure I highlight their work and efforts in my classes.

Sports 45

Sports Social Media Trends Media 45

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

Communications Conversations

OCTOBER 10, 2019

But, I also see a few obvious areas where I would definitely add budget. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020.

Brand 79

Brand Branding Survey Conference 79

Critical Mention

JUNE 24, 2018

Q: What’s your definition of an “influencer?”. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Deirdre: I’m really glad you asked me that.

Storytelling 106

Storytelling Technology Course Privacy 106

NewsWhip

SEPTEMBER 5, 2019

The second spike came the first week of August, when “ugly Halloween sweaters” and Disney’s “grown up Halloween party” started trending. Different brands are being pulled into, and voluntarily throwing themselves into, the Halloween conversation, though Target definitely takes the lead. Email Katherine via katherine.ellis@newswhip.com.

Web 116

Web Data Trends Brand 116

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: Live video is definitely hot right now. Combine that with the “in-demand” mindset of people, video is trending up, up, UP! And why might that be?

Video 0

Video Facebook YouTube Consumer 0

Konnect Agency

NOVEMBER 16, 2022

Consumers are savvy and are able to tell when a brand is creating a video for the sake of jumping on the video trend bandwagon. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too.

Video 52

Video Agency Viral Nonprofit 52

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. 13) Storytelling the hottest trend in PR in 2018. Read more: New Survey Identifies the Hottest Trends in Corp Comm and PR.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

ISEBOX

MARCH 2, 2017

You have two options, both of which work well depending on your objectives: Use a hashtag that’s already trending, like the official tag for an event or disease awareness day. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR in High Definition

APRIL 27, 2023

For those in comms, what does this trend mean? For example, HR may want to showcase a successful LGBTQ+ employee community programme, which could lead to more unusual perspectives and storytelling. Quiet thriving essentially means making small changes, shifting your mental state and helping give you a positive outlook.

Employee 62

Employee Communications Reputation Measurement 62

PR in High Definition

APRIL 25, 2022

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. How can we overcome this attention span deficit? Not just with audiences, but with your internal comms too. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ReimaginePR

SEPTEMBER 26, 2016

Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Anything is Easy if You Try Hard Enough. Measurement is always tricky and always has been. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. They wanted a softer, more conservative approach.

Pitching 100

Pitching Local Trends Interviews 100