Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. They have created a lot of great creative assets that are published immediately. Great longform storytelling. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: Live video is definitely hot right now. Combine that with the “in-demand” mindset of people, video is trending up, up, UP! Do you agree?

Video 0

Video Facebook YouTube Consumer 0

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Creative Commons CC0. Anything is Easy if You Try Hard Enough. Will Work for Media Impressions.

Survey 74

Survey Industry Communications Corporate 74

Karen Freberg

MARCH 31, 2022

As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not). These are two crucial qualities teachers need to have – and Ryan definitely has both.

Social Media 85

Social Media Industry Film Viral 85

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Bryan: Yeah, I mean, definitely. Follow Bryan on Twitter: @bryanpedersen. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

JUNE 10, 2021

So if you could give us a little definition, a working definition, that would be great. 18: The future of storytelling in healthcare communications. 17: How PepsiCo’s Creators League transforms trends into brand activations. . #17: 17: How PepsiCo’s Creators League transforms trends into brand activations.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

Contently - Strategy

JANUARY 9, 2019

That definition may sound simple, but generating quality leads is complicated. (We’ll Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. You don’t want to lose them on the next click.”

How To 111

How To Transportation Content Marketing Healthcare 111

NewsWhip

JULY 29, 2021

The creative elements that you mentioned, and that’s our world. And that was definitely where we’re thinking about today’s Pulse, we wanted to focus. I mean, I think that’s why storytelling is so important, even when you’re talking about analytics, because it’s not just about the numbers.

Brand 78

Brand Branding Marketing Data 78

PR 20/20

SEPTEMBER 21, 2017

Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract. First presented during my Content Marketing World 2017 session on Machine-Assisted Narrative , it’s definitely a beta framework. Develop ad copy and creative.

Marketing 53

Marketing Software eBook Technology 53

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. 8) Creativity over productivity. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. What Does the Future of Mass Communications look Like?

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. It does mention journalists.

Report 225

Report Media Advertising Advertising 225