ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Choose the right media. Don’t forget owned media.

Pitching 136

Pitching Media Privacy YouTube 136

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. The purpose of a press release is to generate media coverage. Press Release Top Features.

Writing 52

Writing Software SEO Advertising 52

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Celebrities and fans took to social media immediately. Rule 1: Be Truthful.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. They can help you learn ways to navigate media landscapes and get people’s attention. Keep reading to learn more about how to write a good press release and how much it can do for your company!

Product Launch 105

Product Launch Travel Interviews Writing 105

Action PR

JULY 26, 2019

The secret to writing key messages is to make them memorable, relevant and meaningful. Too many key messages, by definition, are no longer key. More than that will be too many for any to stand out – plus it’s a headache for your spokesperson to remember them all in the heat of the interview moment…. They’re mass messages!

Writing 40

Writing Interviews Measurement Agency 40

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Polaris

DECEMBER 11, 2014

Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. As a seasoned public relations practitioner with a core competency in media relations, I can attest that their grasp of the issue and its subtleties was impressive. Properly prepare for media interviews.

Apparel 123

Apparel Media Ethics Interviews 123

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. I was offered the opportunity to write a column. I do my best to at least skim through all my emails, and if something is a fit, I will definitely respond. Meet the Media: Sebastian Blanco, Automotive Freelance Reporter.

Technology 56

Technology Meeting Automotive Media 56

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 79

B2B Media eBook Interviews 79

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Survey 78

Survey Pitching Technology Writing 78

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. I use the term media kit because it is more inclusive. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Even radio.

Media 120

Media Television Video Print 120

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:02:02] BB: And what’s going on inside that industry, definitely important, and specifically climate. You’ll be writing about something, and you’ll remember, “Oh, God. Her Beat at Protocol. [00:02:02]

Agriculture 76

Agriculture Pitching Interviews Technology 76

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:02:44] ND: It’s definitely better than it was when I was at CoinDesk.

Pitching 88

Pitching Data Government Film 88

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. Why would I ever write about a Bluetooth-equipped hernia belt or some mobile app that helps you track your bowel movements? Meet the Media: John Hitch, Editor of Fleet Maintenance.

Meeting 66

Meeting Automotive Media Airlines 66

Ethical Voices

JANUARY 30, 2023

” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. You can’t control what story they’re going to write, but you can control what you give them, for better or worse. It’s opinions on social media all day long, 24/7.

Ethics 89

Ethics Journalism Radio Television 89

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. 10 years later, the answer is a definitive yes!

Fashion 227

Fashion Travel Interviews Instagram 227

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. I always have a balancing act with the media: I don’t want to minimize what’s going on, but I’m also careful to avoid too much doom and gloom. Yosemite is a wild place by definition.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. What’s your favourite social media platform and why?

Meeting 62

Meeting Agency Social Media Interviews 62

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I

Meeting 100

Meeting Journalism Interviews Employee 100

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. Bad Pitch Blog. The Grammarly Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. In the last four months, my perception of PR has definitely changed. I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on.

B2C 41

B2C Pitching Writing Internal 41

OnePitch

AUGUST 16, 2022

During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:09:58] BM: Definitely, especially exclusives.

Pitching 84

Pitching Government Writing Report 84

OnePitch

NOVEMBER 29, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. What is exclusive to you in your definition? “I But for you to pass on it, or you to write the piece? That can include writing it as well. How She Writes Stories. [00:09:13] Good topics.

Pitching 77

Pitching Travel Writing Report 77

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to.

Communications 40

Communications Measurement Employee Course 40

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. 2: Research industry publications–look for who’s quoted or writing bylines. But, it’s usually effective, too. Think about it.

Tools 111

Tools Twitter Local Pitching 111

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle.

B2C 157

B2C Study Exercises Sports 157

Mora Communications

MAY 7, 2015

A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. And while we’re on the topic, do not confuse social media outreach with a public relations campaign. Definitely. But, by launching a social media campaign are you simultaneously launching a PR campaign?

Social Media 49

Social Media Newspapers Media Pitching 49

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. I want to use my skills to guide clients through opportunities and the sometimes treacherous and intimidating media world, helping them get a fair trial in the court of public opinion.

Journalism 120

Journalism Newspapers Writing Report 120

Reputation Specialist Michael Toebe

JUNE 21, 2021

Here’s a disclaimer for you: I always enjoyed Tavis Smiley interviewing people. That is not good for how an industry, prospective employers, media, sponsors, future colleagues, employees and the public see you — and what they deem should be justice regarding your actions. For me, that’s the definition of leadership.”

Publicity 59

Publicity Reputation Energy Crisis 59