Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

OCTOBER 18, 2017

We live in the age of the integrated marketing campaigns. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together. The integrated marketing and PR measurement challenge. Identifying the goal.

Measurement 150

Measurement Marketing Social Media Web 150

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stephen Waddington

OCTOBER 18, 2018

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The reality of modern media is that news stories are published to the web instantaneously. These web-based platforms combine project management tools with a calendar. I suggest you start by scraping the web.

Tools 203

Tools Web Banking Wikipedia 203

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You want your audience to think of you as the definitive resource on whatever topic.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing. Organic Search. 2) Compare cost-per-click.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Communications Conversations

MAY 5, 2020

But, I get it’s a term people use and for some, it’s definitely applicable. You may not even bother with a web site (more on that in a minute). 4 – Focus on being useful–not creating a web site. If you create a web site for your business, what is the bulk of that content going to be about?

How To 171

How To Web Meeting Employee 171

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Flack's Revenge

JUNE 13, 2019

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). Flash forward twenty or so years and it is not well-intentioned if sometimes annoying US marketers who’ve mastered memetics. We used to have a great thing going!

Wikipedia 136

Wikipedia Social Media Travel Web 136

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 64

Study Marketing B2B Apparel 64

Communications Conversations

FEBRUARY 21, 2019

But, later that day, I couldn’t help but think about the kids at that party–my niece and nephew and my kids, and how we, as marketers, will be marketing to them in the next 10-20 years. And finally, relying on search and Google as a primary source of traffic to our web sites. Going to be so much different.

Marketing 74

Marketing Web Instagram Facebook 74

Cision

AUGUST 8, 2017

” But, how can you become the person who can provide a definitive answer as to what channel is most effective at generating conversions or traffic? For years, marketers, by utilizing marketing automation software and/or UTM (Urchin Tracking Module) codes , have been able to play this role. About Jeff Vanderby.

Analytics 120

Analytics Web System Google 120

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Communications Conversations

APRIL 23, 2019

.” In this NerdWallet post , one career expert said this: “inappropriate pictures or other online content can definitely harm a candidate’s chances, so it is important for students to gain control of their online presence and to have it reflect their professional identities.”. Typical advice: You need a web site!

Social Media 98

Social Media Brand Branding LinkedIn 98

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? Facebook isn’t even the web. Zuckerberg whatever he wants?

Facebook 116

Facebook Video Brand Branding 116

Mindful Marketing

NOVEMBER 27, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike. Google now has annual revenues of $166 billion and a market cap of $1.20

Google 98

Google Engineering Advertising Advertising 98

NewsWhip

NOVEMBER 23, 2021

New services are self-identifying as a new market niche: Real-Time Media Monitoring – which I’ll shorten to RTMM. . With many emerging RTMM services, and legacy monitoring firms scrambling to re-tool to cater to the market need, it’s worth spending some time on a few foundational questions: what is real-time media monitoring?

Media 78

Media Crisis Management Reputation Tools 78

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Neal: Definitely. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999.

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” It feels like the definition of integrated is moving to a business term vs. marketing one. It feels like the definition of integrated is moving to a business term vs. marketing one. The mobile web is not coming , it’s here.

Marketing 60

Marketing Mobile Pinterest Analysis 60

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Cision

OCTOBER 9, 2017

And you can definitely understand why. They’re chasing down a lot of stories, there’s a lot of pressure to be first and meanwhile, you have all these new entities that are cropping up that are really just looking to drive web traffic based on anything that they think is interesting.

Journalism 202

Journalism Communications Survey Study 202

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. They’re littered across the web. This is a relatively new, and very interesting development that Google is definitely paying attention to.

Social Media 68

Social Media Media Video Facebook 68

Buchanan PR

AUGUST 21, 2023

In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. As Canva learns with more images it can only improve, but their competitors definitely have a head start. Our request was waiting in the queue all day.

Tools 86

Tools Web Creativity Study 86

ReimaginePR

APRIL 13, 2020

Web is of exceptional assistance to students or Grads who wish to compose a great essay and construct their standards. If you are excited to write view article then you definitely must intend to study about this problem. There are numerous explanations for why article writing businesses have thrived in the on-line world.

Fashion 120

Fashion Comparison Writing Construction 120

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Flack's Revenge

APRIL 20, 2017

The NY Times wrote that we can’t even agree on the basic definitions of words. Marketers are accusing competitors of post-truth PR claims. There will always be bad actors in marketing, the Trumpian brawlers who want to win at any cost. The Truth is more elusive than ever. Adhere to highest ethical standards.

Wikipedia 159

Wikipedia Ethics Education Data 159

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

Study 139

Study Media Relations Media Measurement 139

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. It’s so easy to say “over to the web design firm.” There are 28.8 of US businesses.

Tools 113

Tools Analytics Google Web 113