Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. And naturally, the definition of “works best” depends on your goals and priorities. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Screw definitions and silos. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Influencer Dance Definitions. Influence is often confused with simply having a large social following. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions.

Measurement 95

Measurement eBook Tools Survey 95

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Cision

MARCH 9, 2016

In this interview, Amy discusses what makes influencers popular, the importance of social media and the growth of influencers’ power over their audience. Need help measuring your social ROI? Measuring success is often not straightforward and is entirely different from that of a traditional media campaign.

Education 120

Education Groups Social Media YouTube 120

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Cision

DECEMBER 15, 2016

And we do post all releases into our newsroom on our SodexoInsights.com media publishing platform. Q: How do you measure “share of voice”? Q: Is quantity of hits/views more important to either of you than quality of hits/views (full articles, interviews, etc.)?

Measurement 120

Measurement B2C Construction Analysis 120

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Strategy 120

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What is that if not the definition of “authoritative”? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. Can you define what a “KPI&# is?

Measurement 77

Measurement Publicity Web Analytics 77

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Which is your social media platform of choice and why? Define your goals, and how they will be measured.

Interviews 28

Interviews B2B Blogging Real Estate 28

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

OnePitch

AUGUST 16, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. If I was not really covering influencers, if I wasn’t really writing stories about influencers, I wouldn’t be like taking a lot of pitches about social media, or power users, or online creators.

Pitching 84

Pitching Government Writing Report 84

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. Raised awareness is a goal – it’s not definitive. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Karen Freberg

NOVEMBER 28, 2017

I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Contently - Strategy

SEPTEMBER 25, 2018

People are definitely becoming more aware of using video in their marketing. People have different goals and different measures of success. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads.

Marketing 90

Marketing Video Product Launch YouTube 90

Waxing UnLyrical

OCTOBER 10, 2016

This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve spent over 10 years on the east coast working with non-profits, entertainment and tech clients, perfecting their social media and public relations strategies.

Measurement 40

Measurement Energy Retail Creativity 40

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more.

Marketing 40

Marketing Nonprofit Measurement Banking 40

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. In all of social media, you can go in and see that analysis.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

MARCH 22, 2011

I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. What color?

Survey 68

Survey Groups Tools Conference 68

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

PR in High Definition

NOVEMBER 17, 2017

Claims – such as Hilary Clinton having a 69% disapproval rate among veterans- circulated around the social network, influencing voters. As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. Be yourself.

Policies 72

Policies Facebook Advertising Advertising 72

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. Definitely a palomino. 5 takeaways on social media and politics , by Dave Fleet. Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. This is definitely a palomino.

Facebook 57

Facebook Measurement Twitter Social Media 57

PR in High Definition

AUGUST 27, 2019

When it comes to social media trolls, do not engage! If it’s a sensitive topic, try to push for written comment over an interview because this enables you to have more say over what exactly is communicated to the press and public. If it’s an unhappy customer, then should you pass it on to customer services? Fanning the flames.

Crisis 72

Crisis How To Reputation Newspapers 72

Waxing UnLyrical

JUNE 13, 2011

I got to see Danielle Brigida of the National Wildlife Federation IRL after a long time, which was great since we are both measurement geeks … and I got to meet oh-so-many people for the first time, with whom I’d previously connected online, that it was a real treat. In particular, he said: Tell your stories.

Nonprofit 80

Nonprofit Community Meeting Conference 80

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

Flatiron Communications

JANUARY 11, 2018

While these new digital marketing disciplines beckon, we as a profession must acknowledge that our goals have essentially remained unchanged from those early days, especially with regard to the securing editorial media coverage. This is a definite turn-off for journalists. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

MaccaPR

JUNE 1, 2016

For example, we at the i.e. (informed engagement) network use social media intelligence as a primary tool to help our clients understand their customers and influencers. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48