Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. In the last four months, my perception of PR has definitely changed. I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on.

B2C 41

B2C Pitching Writing Internal 41

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Software 36

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I’m able to tell clients the stories that reporters will likely write, which ones they’ll probably ignore, the questions they’ll ask, and I’m able to frame story proposals because of the news judgment I developed working as reporter.

Journalism 120

Journalism Newspapers Writing Report 120

OnePitch

MAY 31, 2022

Alcynna writes stories on the economy pertaining to housing and real estate. During the episode, Alcynna shares the types of pitches that grab her attention, her requirements for an embargo, how economists are landing in her inbox, and more. Yeah, and I interned a bit at CBS. Her Thoughts on Pitches. [00:03:00]

Real Estate 52

Real Estate Pitching Data LinkedIn 52

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. And until you’ve gotten that far do not pitch them anything. Screw definitions and silos. Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

Polaris

MARCH 17, 2015

I was right—PR was definitely fun. The team that pitches the business works on the business. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. I managed the Jack Daniel’s and Bacardi rum accounts. Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. There are many keys to performing as flawlessly under the pressure of crisis situations as you do when you are preparing a release or pitching a story idea. It is all-encompassing, with the job functions endless.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Yes, we’re definitely much more proactive. What are we doing?"

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Communications Conversations

OCTOBER 14, 2014

Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

Mindful Marketing

FEBRUARY 15, 2017

And it is, but it definitely comes at a cost. HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. But where does PR land in this mix? So when is the right time to hire a PR agency?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. We met when I was writing for Forbes and Fatherly, which is what I’m doing now. We’re doing something a little bit different this week.

Ethics 82

Ethics Travel Writing YouTube 82

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. There’s a very smart exercise to be done when floating an idea internally. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS. That’s how the new U.S.

Pitching 84

Pitching Report Tools Software 84

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Use your own product usage and data, or partner with an association or complementary brand to publish the definitive report for your industry. Write the Guide to __ RFP and make sure your company has solid responses. Paid Traffic.

Marketing 49

Marketing eBook Case Study Comparison 49

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. One day, a big American petroleum company came, and they invited me for a pitch in public relations. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients. Did I get this?

Local 40

Local Fashion Travel Transportation 40

Doctor Spin

NOVEMBER 16, 2023

Algorithmic —Using systematic procedures for definitive, often optimal solutions. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings. Logical —Using structured reasoning and valid arguments independent of empirical evidence.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. I’d definitely put them on the shortlist. All-in-one PR software incumbents.

Technology 93

Technology Software Resources Pitching 93

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. ” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong.

Ethics 71

Ethics Agency Journalism Corporate 71

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Plus, I enjoy writing and it’s a guaranteed deliverable.

Media Relations 97

Media Relations Media Social Media Internal 97

Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Interesting. And that is very cool.

Social Media 89

Social Media Media Facebook Twitter 89

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

Community 40

Community Print Twitter Creativity 40

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Communications Conversations

JULY 18, 2019

Today’s TV station intern could be an executive producer in a few years. Entry-level PR practitioners, PR students or PR professionals who have focused on areas other than television pitching will find content that’s insightful, relevant and really oriented toward TV pitching results.

Local 94

Local Course Community Interviews 94

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) Every post you write, every article you publish, every podcast episode featuring you as a guest lives online forever.

Publicity 52

Publicity Video Pitching Google 52