Communications Conversations

FEBRUARY 20, 2020

On Facebook, they used a short video that played to the heritage of the company: Although, to me, the better post was the one they made a few days later… On Twitter, AWD used a branded gif. On Insta, they went with the same video they used on Twitter. And, on LinkedIn, they once again went with the heritage video.

Social Media 107

Social Media Employee Media Video 107

Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild.

Brand 256

Brand Branding Social Media Employee 256

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

Communications Conversations

NOVEMBER 9, 2015

Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. Dropbox to share documents, photos and videos between people and companies. Many corporate employees are being told tools like Google Docs are off limits. There was plundering.

Employee 60

Employee Tools Corporate Google 60

Communications Conversations

SEPTEMBER 29, 2020

In others, it means supplying them with photography and videos when you can. Supporting stat: One-in-five newsroom employees live in New York, Los Angeles or Washington, D.C. .” More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. ” And, that wouldn’t be wrong.

Journalism 195

Journalism Trends Industry Newspapers 195

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. The flexibility required for teams to go instantly remote and, in many places across the country, work in quarantine, helped erase bureaucratic barriers separating executive and employee, pundit and audience, administration and faculty, professor and student.

Communications 157

Communications Nonprofit Employee Film 157

Communications Conversations

JANUARY 22, 2021

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. These data points paint a pretty clear picture: Employees trust their CEOs more than anyone else and they want to hear a lot more from them. More videos. That’s what employees want.

Data 88

Data Social Media Local LinkedIn 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. The video stories are shared on all other social channels. It’s all about video. But the logistically easier practice of pre-recorded videos also drives interaction.

B2B 170

B2B Social Media Media Education 170

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? Its analytics need a facelift and the fact that one campaign cannot promote both images and video ads is elementary. Brands today are built on social.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Melissa Agnes

JUNE 3, 2014

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PRSay

MAY 2, 2016

You face so many challenges in getting employees’ attention that it’s sometimes hard to know which to address first. And, interestingly enough, the underlying problem is such an important one that it can determine whether employees are drawn into or turned away by your communication. A video doesn’t play. A link is broken.

Conference 60

Conference Employee Energy Mobile 60

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs.

Handbook 62

Handbook Crisis Company Reputation 62

Communications Conversations

MARCH 20, 2018

The formats range from video (heavy on interviews) to text/photo to more interactive (Facebook 360 pics, gifs of you walking the show floor, that kind of thing). 2: Arm sales reps with key video assets. All those video interviews you captured of customers at the show? 6: Re-share social videos a few weeks after the event.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

When speaking or writing to promote a business, pretend you’re making a 30-second video. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer. But that can be complicated, lengthy, and boring. Start with a pivotal time in the business. Every story needs a hero.

Storytelling 140

Storytelling How To Software Small Business 140

ISEBOX

SEPTEMBER 8, 2016

But definitely ageing. Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). A new CEO – if I’m not an employee or stockholder, don’t care.

Infographics 105

Infographics Software Video Employee 105

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Definitive Book of Body Language. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Prohibition

APRIL 7, 2022

If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow.

Instagram 62

Instagram Social Media Trends Media 62

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement. What about you?

Crisis 244

Crisis Case Study YouTube Reputation 244

Contently - Strategy

MAY 4, 2023

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations?

Strategy 126

Strategy Employee Writing Industry 126

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Screw definitions and silos. Employees are a source of intriguing content. They were proud to be making toilet paper and very happy to video themselves at work.

Communications 40

Communications Measurement Employee Course 40

Communications Conversations

DECEMBER 11, 2020

If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? All of my interviews with DKY were conducted via video. Coming into the process, I was comfortable with video meetings from my previous employer, so the format wasn’t an issue for me.

Interviews 185

Interviews Meeting Video Energy 185

PR for Anyone

JULY 14, 2023

I outline everything below and also in this video: We were blessed to be able to go with our 25-year-old son and experience this together with him. We had the parks almost entirely to ourselves and could hang out with the animals and video and take pictures for hours if we wanted to. You will definitely need it if you go to Africa.

Travel 130

Travel Airlines Video System 130

PR for Anyone

JULY 14, 2023

I outline everything below and also in this video: We were blessed to be able to go with our 25-year-old son and experience this together with him. We had the parks almost entirely to ourselves and could hang out with the animals and video and take pictures for hours if we wanted to. You will definitely need it if you go to Africa.

Travel 130

Travel Airlines Video System 130

PR for Anyone

JULY 14, 2023

I outline everything below and also in this video: We were blessed to be able to go with our 25-year-old son and experience this together with him. We had the parks almost entirely to ourselves and could hang out with the animals and video and take pictures for hours if we wanted to. You will definitely need it if you go to Africa.

Travel 130

Travel Airlines Video System 130

Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. Or, maybe you’ve already used it!

Case Study 131

Case Study Wireless Company Local 131

Rock the Status Quo

NOVEMBER 19, 2014

If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. It only connects to profiles, not pages, but it can be a great way to showcase employee expertise and grow credibility of your executive team.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

5W PR

JULY 15, 2020

. • Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

DECEMBER 7, 2021

Which, should definitely alter your strategy in the year ahead. How are photo posts performing vs. video posts? #5: 6: Review your leaders, employees on social media. What I’m seeing right now is organic posts (photos and videos) are working the best. Especially considering how many links I see in social posts!

Social Media 104

Social Media Media LinkedIn Facebook 104

OnePitch

OCTOBER 4, 2022

So do you open all pitches, Toby? [00:05:53] TB: No, I definitely don’t. I definitely put embargo or exclusive in front of it. I will tell you, one of the things that’s interesting about how our inboxes work these days is I’ve had, even in my short time here, employees who have come and gone.

Pitching 79

Pitching Education YouTube Report 79

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Deals are taking longer to complete too. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Cision

MAY 14, 2015

There is a definite trend towards podcasting, video integration and live video streaming. We are working with a major healthcare brand on recruiting their biggest advocates: employees, sales teams and external partners to opt-in to sharing their social content. Want tips for activating employees on social?

Social Media 120

Social Media Advertising Advertising Healthcare 120

Communications Conversations

MARCH 25, 2020

BCBSMN (specifically, Amanda Theisen, long-time KSTP employee-turned-PR-pro) penned this blog post explaining the initiative and exactly how people can help. It has a short video explaining how to make the masks. I know both brands promoted it across social media–and it definitely received some media attention as well.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Short-form video. I’d imagine there are targeting options too.

Software 126

Software Case Study Advertising Advertising 126

PR in High Definition

MAY 26, 2020

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Another social site in the headlines this month is Twitter after CEO Jack Dorsey announced that all employees could work from home forever. You’re on mute”.

Google 62

Google Privacy Conference Facebook 62