ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. And because data stored in the cloud is accessible at any time regardless of location, it’s a key resource for enabling seamless customer experiences. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Pitch podcasts by noon.

Analysis 147

Analysis Tools Software SMB 147

Stephen Waddington

AUGUST 13, 2019

In the public relations sector AI is transforming media and workflow. UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. An AI Council and Centre for Data Ethics and Innovation have also been established.

Internal 84

Internal International Ethics Communications 84

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage. In addition, thousands of investors, analysts, and media worldwide access these screens.

Financial 52

Financial Media Analytics Data 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. Earlier this month The Wall St. Earlier this month The Wall St. Changing strategy?

Privacy 174

Privacy Data Government Journalism 174

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

The Hoyt Organization

NOVEMBER 16, 2023

The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. They shape a framework that is: Transparent, consistent, and adaptable to the rapidly growing media landscape. Previously, this Principle was about how social media should be measured.

Publicity 96

Publicity Measurement Privacy Guidelines 96

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR supports demand generation.

Technology 246

Technology Company Banking Education 246

Stephen Waddington

FEBRUARY 24, 2020

ICCO is working with the Council of Europe to shape European policy around digital media and misinformation. It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. I caught up with Deputy Rob Morbin to find out more.

Government 78

Government Policies Ethics Media 78

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training.

Social Media 96

Social Media Privacy Media Training 96

Communications Conversations

JULY 14, 2020

First, internally. Target CEO, Brian Cornell announced the company’s decision to recognize Juneteenth as an official annual holiday in this social post on the Bullseye View (a message that was most certainly shared internally first or at the same time). ” Same message. Then, externally. So, what’s going on here?

Employee 78

Employee LinkedIn Social Media Trends 78

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. You don’t have to be a computer geek, gamer, or data scientist to work in the sector.

Privacy 149

Privacy Technology B2B Data 149

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 124

Communications Crisis Internal International 124

5W PR

NOVEMBER 7, 2019

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. Because of this, the social media giant has attempted to change its tune. It’s made promises surrounding the consumer data privacy debate.

Advertising 68

Advertising Advertising Privacy Facebook 68

Melissa Agnes

APRIL 11, 2018

Not only is this presenting the organization with severely impactful consequences and challenges that they now have to successfully navigate, but this whole situation is a giant missed opportunity for the social media leader. Facebook’s missed opportunity. You can order your copy of Crisis Ready , here.

Crisis 160

Crisis Crisis Management Policies Privacy 160

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. You don’t have to be a computer geek, gamer, or data scientist to work in the sector.

Privacy 120

Privacy Technology B2B Data 120

Karen Freberg

NOVEMBER 28, 2017

The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. Traditionally, we have explored what is happening internally first, and then what is happening outside. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR supports demand generation.

Company 120

Company Banking Education B2C 120

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

JANUARY 14, 2020

Telematics is data collection. Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Car data is important for maintenance and repair.

Marketing 79

Marketing Data Wireless Industry 79

Reputation Us

JANUARY 11, 2016

Make securing patient data a priority. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Personalize social media; less you, more them. Cultivate your internal audience for speed and timely communications.

Communications 60

Communications Insurance Insurance Privacy 60

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. This means the broken promise of Google+ is interwoven with all sorts of related interests such as the veracity in analytics , brand safety and data privacy concerns.

Google 73

Google Privacy YouTube Data 73

Critical Mention

JUNE 24, 2018

Of course, my day also includes catching up with my social media friends. Companies that aren’t forward thinking and those not looking at how customer experience changes, as a result of evolving media and technology, are going to become obsolete. I also work internationally. You have to know what’s next before your customers do.

Storytelling 106

Storytelling Technology Course Privacy 106

Shift Communications

SEPTEMBER 21, 2017

New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. These limit security PR pros to product news (which no one covers), trend news (which is overly noisy), and their own data (which reports are questioning more and more). PR Strategies For B2B Security Success.

B2B 60

B2B Leadership Crisis Communications Technology 60

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

OCTOBER 29, 2019

Prezly stores the data on an AWS server but it’s all transparent to site visitors: it looks and feels like your website. Some communicators on Prezly even use this for internal communications. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

JULY 19, 2011

So far, G+ has only been handy if I want to chat with social media marketers, educators who are using social media in the classroom, and the few friends of mine who are early adopters. (We We haven’t started referring to non-social media enthusiasts as “normies.” But it’s coming.). G+ is work.

Google 68

Google Facebook Privacy LinkedIn 68

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. A great data divide. Clay Morgan , Writer and Consultant, Morgan Media, Inc. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

APRIL 14, 2021

So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 4) Better integration of owned, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101